Field Based Marketing Director – Key Customer Team
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Job Description
Field-based marketing director leading oncology KOL engagement and brand strategy for Exelixis across New York, Massachusetts and Connecticut. Managing advisory boards, speaker bureaus and key-account plans.
Responsibilities:
- Work closely with Key Opinion Leaders at select institutions and accounts within the defined geography
- Serve as the Exelixis products and services expert for Key Opinion Leaders
- Create brand strategy and drive tactics across the Key Customer segment
- Coordinate with field sales and Commercial Team members at the home office
- Assist in creating content for commercial tactics, promotional speaker bureaus and advisory boards
- Identify, cultivate and maintain long-term KOL relationships while tracking opinions and behaviors
- Lead Key Account engagement plans for assigned KOLs
- Manage KOL engagement plans at congresses
- Enable understanding of diseases, disease mechanisms and the potential role of Exelixis products using on-label approved marketing materials
- Act as primary liaison between KOLs and home-office cross-functional teams
- Assist with advisory board execution, including advisor identification, invitations, faculty preparation, meeting participation and reporting
- Assist with promotional speaker bureau development, speaker recruitment and training support
- Obtain KOL feedback for brand strategy development
- Comply with laws, regulations, policies and standards
- Perform other duties as assigned
Requirements:
- BA/BS degree in a related discipline with at least 13 years of related experience; or MA/MS degree in a related discipline and 11 years of related experience; or equivalent combination of education and experience
- Field-Based/Regional Marketing experience
- Oncology therapeutic area experience
- Launch experience
- Expert knowledge of relevant products, associated therapeutic areas, competitors and marketplace factors
- Knowledge of KOLs and compliant KOL development practices
- Strong organization, planning, and analytical skills
- Demonstrated project management skills and ability to manage multiple projects simultaneously
- Ability to work independently under tight timelines
- Ability to assemble and lead cross-functional teams
- Ability to present ideas effectively to individuals or groups
- Ability to lead, mentor and onboard newer team members
- Ability to travel to meetings, trainings and programs as necessary
- Valid driver's license
- Must reside within the geographic area of the assigned territory
- Approximately 65% travel required
Benefits:
- 401k plan with generous company contributions
- Group medical, dental and vision coverage
- Life and disability insurance
- Flexible spending accounts
- Discretionary annual bonus program
- Sales-based incentive plan for field sales staff
- Opportunity to purchase company stock
- Long-term incentives
- 15 accrued vacation days in the first year
- 17 paid holidays including a company-wide winter shutdown in December
- Up to 10 sick days throughout the calendar year
- Necessary equipment, including dual monitors and ergonomic chairs
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