Growth Lead
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Job Description
Growth Lead für ProfitPaths Amazon-Sourcing-Plattform. Aufbau von Marketingstrategie, Funnel, Paid Social und datengetriebenem Wachstum.
Responsibilities:
- Build and execute the entire marketing strategy—from paid ads and organic content to landing pages
- Own the entire funnel—acquisition, activation, and retention
- Plan, execute, and optimize paid social campaigns across Meta, Google, and LinkedIn
- Develop and systematically implement a content strategy
- Track and analyze performance, iterating based on data
- Work directly with the founders on growth objectives
Requirements:
- Experience building marketing strategies, ideally in a startup or scale-up
- Strong copywriting skills—from LinkedIn posts and ad copy to landing pages
- Experience with paid social and performance-driven advertising across Meta, Google, and LinkedIn
- Ability to build and systematically execute a content strategy
- Track what works and iterate based on data—no gut-feeling marketing
- Basic SEO knowledge—you understand how organic traffic works
- Experience in e-commerce, Amazon FBA, or SaaS (nice to have)
- Experience with marketing tools such as Google Analytics, Plausible, Ahrefs, or HubSpot (nice to have)
- Video content or YouTube strategy experience (nice to have)
- Multilingual marketing (German/English) (nice to have)
- Affiliate or influencer marketing experience (nice to have)
- Think in terms of funnels, not individual campaigns
- You are equally strong at writing and analyzing
- Actively use AI tools for copywriting, ideation, and scaling
- Excited to build something from scratch and help shape the ProfitPath brand
- Self-motivated learner who enjoys exploring new channels, formats, and growth hacks
Benefits:
- Brand-new, cozy office in the heart of Sülz, Cologne
- Direct collaboration with the founders—short communication lines and fast decisions
- Full ownership of the entire marketing function
- Budget and freedom to test and scale channels
- 30 days of vacation
- Latest MacBook Pro and any equipment you need
- €1,200 remote-working budget
- Urban Sports membership
- Co-working space membership
- Team retreats twice a year
- A team that considers AI an integral part of its daily work
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