Growth Specialist
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Job Description
Growth Specialist driving SEO, paid campaigns, and lead generation for Codekeeper’s cloud software escrow business. Optimizing marketing performance across global expansion initiatives.
Responsibilities:
- Research, plan, execute, and analyze marketing initiatives
- Manage and optimize SEO and SEA initiatives
- Plan, launch, and improve paid advertising campaigns using Google Ads, Microsoft Ads, and similar platforms
- Develop and manage landing pages aligned with campaign goals
- Create and refine calls to action across channels
- Build and execute email marketing flows, including automations, drips, transactional emails, and mass emails
- Manage social media campaigns focused on lead generation and awareness
- Contribute to growth content, including advertisements, landing-page copy, and nurture emails
- Track campaign performance, conversions, and ROI
- Analyze marketing metrics to identify growth opportunities
- Test, measure, and iterate using data-driven insights
- Collaborate with Sales to align messaging and improve lead quality
- Ensure cohesive brand representation across campaigns and platforms
- Communicate project progress with internal stakeholders
- Identify bottlenecks and performance issues and propose actionable solutions
- Make pragmatic decisions to keep campaigns moving and goals on track
- Ensure initiatives meet deadlines, remain within scope, and deliver measurable impact
- Maintain high standards of quality in assets, campaigns, and reports
Requirements:
- Strong understanding of digital marketing, growth, and performance channels
- Skilled in SEO, SEA, lead generation, and campaign optimization
- Data-driven mindset with the ability to translate insights into action
- Excellent communication and collaboration skills
- Highly organized with strong analytical and strategic thinking
- Able to work pragmatically using available tools, including writing smart ChatGPT prompts
- Comfortable working cross-functionally with Sales, Design, Product, and Leadership
- 3+ years of experience in growth, advertising, or digital marketing
- Experience with HubSpot, Google Ads, Microsoft Ads, and Figma
- Familiarity with Zapier is a plus
- Fluent in English, written and verbal
- Strong organizational skills and ability to prioritize effectively
- A preference for pragmatism over idealism
Benefits:
- Passionate, fun-loving colleagues
- Startup mindset with room to grow and take ownership
- Regular team activities and gatherings
- Comprehensive onboarding with a structured ramp-up period
- Open communication and direct, constructive feedback
- A chance to excel in your career and make a meaningful impact
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