Senior User Acquisition Manager
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Job Description
Senior User Acquisition Manager scaling Google Display, AppLovin, and native acquisition for Findies’ AI-first subscription product. Owning analytics, automation, unit economics, and global growth.
Responsibilities:
- Launch and scale Google Ads Display (GDN, Demand Gen; no Search), AppLovin, and native ad networks such as Taboola, Outbrain, and MGID
- Validate unit economics across acquisition channels and scale through new creatives, funnels, and geographies
- Build campaign analytics to track performance and identify growth opportunities
- Use data to decide what to scale, modify, or pause
- Maintain and improve campaign automation across channels
- Use AI tools to streamline workflows
- Partner with creatives and Product Marketing Managers on audience insights, messaging, creative briefs, and funnel consistency
- Connect acquisition performance to CAC, ROMI, LTV, retention, and payback periods
- Own display, native, and programmatic acquisition end to end
- Help shape growth of an AI-first subscription product for women aged 40–60
Requirements:
- 3+ years of hands-on user acquisition experience
- Independently manage campaign structure, budgets, bidding (tCPA/tROAS, value-based), placements, and testing
- Direct ownership of $1M+ in monthly ad spend
- Experience with UA for web subscription products (web-to-web)
- Hands-on experience with Google Ads Display (no Search) and/or programmatic and native networks such as AppLovin, Taboola, Outbrain, or MGID
- Proven experience launching acquisition channels from scratch
- Strong understanding of campaign analytics, attribution models, cohort analysis, LTV, and payback periods
- Web-to-app or mobile app experience is a plus
Benefits:
- Full autonomy over strategy, execution, and budget allocation
- Uncapped marketing spend based on profitable ROAS
- Coworking membership covered
- 20 working days of fully paid annual leave
- Paid sick days
- Dedicated budget for professional courses, international conferences, specialized workshops, and advanced language training
- Comprehensive medical insurance package
- Access to corporate medical consultants
- Remote-first culture and workspace
- Work from anywhere in the world
- AI-first, tech-driven work environment
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