Associate Director, Growth Marketing
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Job Description
Associate Director driving Americas B2B growth marketing for DEPT®, a technology and marketing growth agency. Building ABM, pipeline, CRM, and AI-enabled demand programs.
Responsibilities:
- Turn the Americas growth plan into a measurable growth machine
- Create and accelerate opportunities with priority accounts
- Design and activate an ABM program using email, content, partners, and events
- Design and implement an integrated marketing strategy connecting marketing, sales, CRM, data, business development, and AI
- Align marketing and business development with sales and client teams
- Nurture prospective client and partner relationships through content, events, and personal outreach
- Use Salesforce, Pardot, and Dreamdata to track performance and optimize marketing investment around revenue goals
- Monitor channel performance and adjust based on data insights
- Drive demand through thought leadership, targeted campaigns, automation, and ABM
- Report to the VP, Marketing, Americas
Requirements:
- 7–10+ years in growth, demand, or performance marketing in B2B, ideally tech, SaaS, digital, or consulting
- Strong grasp of paid media and ABM, especially LinkedIn and targeted syndication
- Experience owning pipeline and/or revenue metrics and moving accounts through the funnel
- Proven track record turning strategy into execution through integrated campaigns, CRM, content, partners, and sales
- Hands-on experience with Salesforce and Pardot, plus Dreamdata or similar
- Deep experience with pipeline analytics, forecasting, and attribution
- Practical experience using AI for research, targeting, personalization, creative variations, and outreach
- Experience working across Sales, Growth, Partnerships, Brand, and RevOps
- Experience managing agencies or contractors
- Experience navigating GDPR is a plus
- Ability to build structure and priorities in ambiguous environments
- Ability to explain complex ideas simply in writing, slides, and live presentations
- Ability to work with distributed teams across time zones
- Strong follow-through and attention to detail
- Authorization to work in the U.S. verified through E-Verify
Benefits:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
- Inclusive and barrier-free recruitment and selection process
- Reasonable accommodations throughout the recruitment process and employment
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