Growth Marketing Lead
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Job Description
Growth Marketing Lead scaling demand generation, SEO/SEM, inbound, and automation for Orchid Security’s identity infrastructure platform. Driving measurable enterprise pipeline growth.
Responsibilities:
- Own demand generation end to end, including strategy, execution, and optimization across inbound and outbound programs
- Build and scale growth marketing initiatives by identifying high-leverage channels, testing aggressively, and scaling effective approaches
- Lead SEO and SEM strategy, including keyword strategy, landing page optimization, organic search performance, paid search programs, and ROI reporting
- Develop content-led inbound demand programs, including gated assets, webinars, and nurture sequences
- Build Orchid’s organic reach across LinkedIn and relevant security communities and convert followers into engaged prospects
- Design, implement, and optimize HubSpot workflows, lead scoring, and nurture programs
- Collaborate with Marketing Operations on attribution, funnel reporting, and pipeline dashboards
- Partner with Product Marketing on campaign messaging and story consistency across channels
- Report directly to the VP Marketing
- Build the growth engine and demand generation function from scratch
Requirements:
- 6+ years of B2B marketing experience
- At least 3 to 4 years in demand generation, growth marketing, or a directly comparable role
- Ideally experience in cybersecurity, identity, or technical SaaS
- Proven track record of building scalable demand generation programs that drive measurable pipeline
- Deep hands-on expertise across SEO/SEM, paid social, email nurture, marketing automation, and inbound content programs
- HubSpot power user experience, including building complex workflows, lead scoring models, and nurture programs from scratch
- Strong analytical skills and fluency in funnel metrics and dashboards
- Growth hacker mindset with experience running structured experiments
- Experience managing cross-functional programs across marketing, sales, and product in a fast-moving startup
- Comfortable with the enterprise B2B buyer journey, long sales cycles, multi-stakeholder deals, and maintaining relevance across them
- Nice to have: experience marketing identity security, IAM, PAM, IGA, or adjacent enterprise security products
- Nice to have: early-stage startup experience building demand generation from scratch
- Nice to have: familiarity with ABM and intent data tools including ZoomInfo, 6sense, and Bombora
- Nice to have: experience hiring and managing a small growth marketing team
Benefits:
- Competitive compensation
- Meaningful equity
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