Head of Brand and Communications
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Job Description
Head of Brand & Communications for Fieldguide, focusing on brand positioning, narrative, and visual identity. Collaborating with Product Marketing and Sales to ensure consistent brand communication.
Responsibilities:
- Evolve Fieldguide’s brand positioning, messaging architecture, and narrative.
- Ensure clarity and consistency across website, product storytelling, sales materials, and campaigns.
- Translate product value into simple, concrete language for buyers and practitioners.
- Own the visual identity and brand system.
- Set creative direction for campaigns, launches, and core assets.
- Ensure high quality execution across design, copy, and external agencies.
- Oversee brand content strategy including website, core messaging, and long form content.
- Partner on practitioner focused thought leadership tied to AI in audit and advisory.
- Ensure content supports both brand credibility and revenue goals.
- Build a strong customer advocacy engine including case studies, stories, and proof points.
- Elevate Fieldguide’s presence in the market through clear, credible narratives.
- Partner with Sales on brand aligned pitch materials and storytelling.
- Lead and develop a small, high impact brand team.
- Set clear priorities, standards, and feedback loops.
- Manage agencies and freelancers as needed.
Requirements:
- Proven experience helping define, create, or scale a product category, not just operating within an established one.
- Experience supporting companies moving from early scale to category leadership.
- Track record of building brand systems and narratives that scale with the business.
- Direct involvement in category positioning, narrative development, and market education.
- Background in vertical SaaS with a clear understanding of industry specific buyers and workflows.
- Experience marketing to regulated or risk aware professions is a plus.
- Ability to balance depth and credibility with simplicity and clarity.
- Hands on experience marketing AI driven products or platforms.
- Demonstrated ability to explain AI value in practical, outcome based terms.
- Experience navigating buyer skepticism and trust concerns related to AI adoption.
- Senior leadership experience in B2B SaaS brand, content, or product marketing.
- History of close partnership with Product, Sales, and Executive teams.
- Comfort operating in environments with incomplete information and evolving strategy.
Benefits:
- Competitive compensation packages with meaningful ownership
- Flexible PTO
- 401k
- Wellness benefits starting on your first day
- Technology & Work from Home reimbursement
- Flexible work schedules
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