Head of Creative Production, Paid Social & Native
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Job Description
Head of Creative Production overseeing paid social and native creative at Forbes Advisor. Leading production teams and managing creative projects across multiple verticals.
Responsibilities:
- Own end-to-end production for paid social and native creative across all four verticals (Health, FinServ, Insurance, Home & SMB).
- Hire, develop, and retain a team of senior Editor/Designers (combined motion and static skillset, generalist across categories) and post production staff.
- Source, vet, onboard, and manage a flexible contract roster of Producers, Shooters, and Crew across the US.
- Source and manage freelance casting directors, and build and maintain a library of remote UGC creators to cast from at speed.
- Own shoot operations end-to-end: pre-production, casting, locations, on-set production, and post.
- Own post-production workflows, DAM and asset library standards, and the production-to-launch handoff.
- Own AI-augmented production tooling and workflows: templates, prompt libraries, automated post, generative video.
- Manage shoot budgets and contractor billing.
- Partner with Finance on production spend forecasting.
- Partner with Creative Directors to translate creative briefs into shootable, produceable plans that hold the bar.
- Set quality standards for every output mode (UGC, in-studio, on-location, AI) and audit consistency across verticals.
- Available to travel to locations to run shoots and supervise production.
Requirements:
- 8+ years in direct-response or paid social creative production, with at least 3 years managing a production team.
- Demonstrated experience hiring, developing, and retaining generalist Editor/Designers (motion and static combined role) or comparable production hires.
- Experience managing both full-time teams and contract or freelance production rosters.
- Strong on-set craft.
- You can run a shoot yourself, direct non-actor talent, manage time and budget, and ship usable footage.
- Production fluency across multiple content modes: remote UGC at volume, in-person studio and location shoots, and AI-generated or AI-assisted content.
- AI-augmented production fluency.
- Regular use of AI tools across ideation, post-production, asset generation, and operations.
- Demonstrated speed and volume in performance marketing environments.
- Comfortable running multiple shoots and dozens of cuts per week without dropping the bar.
- Budget management for shoots and contractor billing.
- Vendor and freelance talent relationship management across producers, DPs, shooters, and post talent.
- Strong collaboration skills across Creative, Buying, Finance, Legal, and external partners.
- Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.
- Excellent communication and organizational skills.
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
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