Head of Growth – Marketing
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Job Description
Head of Growth & Marketing at Naijatutors Konnect, focusing on customer acquisition and brand growth. Driving measurable results through innovative marketing strategies and execution.
Responsibilities:
- Develop and execute the company’s growth and marketing strategy.
- Increase brand awareness and grow engagement across all digital platforms.
- Own and execute our content strategy and social media calendar.
- Plan, manage and optimize paid advertising campaigns across Meta, Google and other digital channels.
- Increase qualified enquiries and improve enquiry-to-enrolment conversion.
- Analyse marketing performance, customer behaviour and campaign effectiveness to drive continuous improvement.
- Improve website performance, lead generation and customer journeys.
- Develop email marketing, CRM and marketing automation campaigns.
- Lead marketing campaigns for new products, services and events.
- Build and manage internal and external marketing resources, including freelancers and agencies.
- Produce regular reports on marketing performance, ROI and key growth metrics.
Requirements:
- At least 5 years’ experience in growth, digital or performance marketing.
- A proven track record of growing a consumer-facing brand.
- Strong experience managing Meta and Google advertising campaigns.
- Experience developing content strategies that increase engagement and generate leads.
- Strong analytical skills with the ability to make data-driven decisions.
- Excellent copywriting and marketing communication skills.
- Experience leading marketing projects or teams.
- A proactive, entrepreneurial mindset with a strong bias for action.
- Experience in education, EdTech or a subscription-based business is an advantage.
Benefits:
- Annual Leave: 15 working days (3 weeks) of paid leave
- Performance Bonuses: Earn additional rewards based on individual and company performance
- Year-End Profit Sharing: Share in the company's success through our annual profit-sharing programme
- Career Progression: Clear opportunities for promotion based on performance and impact
- Learning & Development: Access to ongoing training, professional development and opportunities to build new skills
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