Head of Marketing – U.S., Contractor
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Job Description
Head of Marketing launching BotCity Sentinel’s U.S. demand engine for AI-generated code governance. Building pipeline, press authority, positioning, and HubSpot reporting as a fractional contractor.
Responsibilities:
- Build and launch Sentinel's U.S. demand engine, from target account list to outbound sequences to a live landing page
- Fill the pipeline for the Account Executive with qualified first meetings and opportunities
- Build Sentinel's authority presence in the U.S. through earned press, bylines, and a regular content cadence
- Drive top-of-funnel volume and velocity toward signed U.S. POCs
- Test and recommend Sentinel's core U.S. positioning through live message testing and win/loss analysis
- Instrument and maintain the U.S. funnel in HubSpot with clean, reliable reporting
- Run a disciplined weekly testing cadence with clear kill/scale decisions
- Report to the CEO and work directly with Account Executives in the U.S.
Requirements:
- Proven experience (5+ years) in B2B marketing, including launching a technical enterprise product in the US market from zero
- Experience generating demand from technical/operational buyers (IT, Automation, Center of Excellence) and security/compliance buyers (Security, GRC)
- Hands-on experience running digital and outbound programs, cold outreach into enterprise accounts, and event-based programs (roundtables, webinars, trade shows) for technical buyers
- Track record placing stories and bylines in trade or business press, and running content programs that generated inbound pipeline for a technical category
- Hands-on proficiency with HubSpot, outbound/enrichment tooling, and AI-assisted workflows
- Experience designing and running structured marketing experiments, with clear hypotheses and documented kill/scale decisions
- Experience directing remote or offshore execution teams asynchronously
- Ability to work U.S. business hours
- Legally authorized to work in the U.S. as an independent contractor; visa sponsorship is not available for this role
- English - Fluent
- Preferred: Existing relationships in enterprise IT or security buying communities
- Preferred: Prior marketing experience in AI governance, GRC, or IT governance categories
- Preferred: Experience taking a non-U.S. company into the US market
- Preferred: Working understanding of security channel/VAR/MSSP economics
Benefits:
- Fractional contractor engagement, 2–3 days per week from September to December 31, 2026
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