Industry Analyst
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Job Description
Industry Analyst researching e-commerce and paid-media trends for Odyssey, a performance marketing agency. Creating data-driven content that builds thought leadership and sales pipeline.
Responsibilities:
- Research and track trends across e-commerce, DTC, paid media, and creative
- Write articles, LinkedIn posts, newsletters, and reports establishing Odyssey as a thought leader in performance marketing
- Analyze Meta, TikTok, Google, and other platform changes and translate them into client- and prospect-friendly takeaways
- Mine internal campaign data and case studies for statistics, benchmarks, and content stories
- Collaborate with leadership and account teams to develop content ideas from client work
- Build and maintain a content calendar across the blog, LinkedIn, and newsletter
- Support sales collateral, decks, and one-pagers grounded in original data or research
- Monitor competitors and industry publications
- Track content performance, including engagement, reach, and inbound leads, and iterate accordingly
Requirements:
- Bachelor's degree or equivalent required
- 2-4 years of experience in a research, analyst, content marketing, or communications role
- Strong writing skills with the ability to turn data into clear, engaging narratives
- Comfortable working with data, including spreadsheets, campaign dashboards, and platform reporting
- Genuine interest in e-commerce, DTC brands, and digital marketing trends
- Ability to independently source, research, and ship content with minimal oversight
- Can-do attitude and ability to work in a start-up environment with day-to-day uncertainty
- Experience with Notion, Motion, and LinkedIn analytics is a plus
- Legally authorized to work in the United States without sponsorship
Benefits:
- Flexible PTO
- Fully remote
- 100% employer-sponsored health benefits
- 401(k) with company matching
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