Lead Creative Designer
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Job Description
Lead Creative Designer responsible for B2B design strategy and execution at THINKINK. Collaborating with clients to create engaging digital solutions and driving creative processes across various channels.
Responsibilities:
- Develop and own visual brand and creative strategy for THINKINK clients and the THINKINK brand
- Translate client business, communications and campaign goals into clear creative concepts and direction
- Set the creative vision for accounts and carry visual consistency through every stage of design and production
- Present, explain and defend creative strategy and concepts directly to clients
- Personally execute high-quality design across digital campaigns, social, web, email, presentations and brand systems
- Produce high-quality reports, eBooks, white papers and similar B2B marketing assets
- Design event graphics, exhibition materials and other event-specific assets
- Build provocative, creative concepts for B2B social media and digital marketing, without being boring
- Create and evolve visual brand guides for clients (logo, typography, color, brand style)
- Support client website redesigns with design that's built for the web, not adapted to it
- Produce advanced, on-brand presentations that pair messaging with strong visual design
- Edit and retouch images, documents and assets for digital and, where needed, print
- Design natively for web, social, email and digital campaigns, working within responsive and digital constraints
- Collaborate directly with developers and digital teams without needing work to be translated between disciplines
- Use AI-assisted tools to speed up concepting, iteration and production across channels, setting the standard for how the team adopts them
- Stay current on digital design, motion and typography trends and bring them to client work
- Act as the senior creative lead in client relationships and meetings
- Partner with account managers and leadership to scope creative work and manage client expectations
- Balance feedback from clients and internal teams to deliver brilliant creative and strong results
- Work across PR, content, digital, social and research functions to align creative with broader client programs
- Pick up projects mid-stream as needed and carry brand consistency through to delivery
- Help raise the creative bar and creative processes across the agency as it grows.
Requirements:
- 8+ years in design, with clear progression to a lead, Associate Creative Director or Creative Director level, including agency client-service experience (PR, advertising or marketing)
- Proven track record in owning creative strategy and presenting it directly to clients
- A digital-first portfolio: B2B work designed natively for web, social, email and digital campaigns
- Experience leading creative workstreams independently — directing and executing, not working under a senior designer
- Expert across Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Strong working command of Figma
- Fluency with generative AI design tools (image, video and copy) and the ability to build AI-assisted creative workflows that accelerate concepting and production without sacrificing craft
- Advanced presentation design skills in Microsoft PowerPoint and Google Slides
- Excellent communication and people skills, and confidence as the senior creative in front of clients
- Strong attention to detail, accuracy and follow-through under tight timelines
- Comfortable working remotely and in a small, distributed team.
Benefits:
- Fully remote work environment
- Flexible vacation and personal time policy
- Comprehensive medical, dental and vision insurance
- Membership to WeWork co-working spaces
- Professional development and continuing education support.
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