Lead Graphic Designer
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Job Description
Lead Graphic Designer at Social Discovery Group overseeing creative quality and AI-powered production workflows. Mentoring designers and ensuring brand consistency across high-volume creative outputs.
Responsibilities:
- Lead and oversee the graphic design team, ensuring high creative quality across all deliverables
- Review, approve, and provide feedback on all internal and freelance design output before delivery
- Work hands-on on complex or high-priority design tasks
- Continuously improve and rebuild design production workflows using AI tools and automation
- Increase creative production speed and scalability without compromising visual quality
- Drive adoption and effective use of AI-powered design workflows within the team
- Mentor and develop designers, improving both design craft and AI fluency
- Maintain and enforce consistent brand standards across all visual assets
- Collaborate cross-functionally with producers, marketers, and requesters to align on creative needs and priorities
- Produce and oversee high-volume performance creatives for paid acquisition campaigns
- Oversee creation of landing page visuals, email designs, social media creatives, banners, and brand assets
- Ensure all visual outputs are optimized for digital channels and performance goals
- Help establish scalable creative processes, templates, and production standards
- Balance creative quality, production efficiency, and business deadlines in a fast-paced environment
Requirements:
- 5+ years in graphic and web design, including at least 2 years in a senior or lead role with responsibility for final creative quality review.
- Hands-on experience integrating AI tools into real production workflows with measurable improvements in speed, scalability, or output quality.
- Experience building or improving scalable production systems, including template systems, modular asset frameworks, AI-assisted pipelines, and automation of repetitive design operations.
- Proven track record of reducing production cycle time or unit cost through AI tools and workflow automation.
- Experience in fast-paced environments such as startups, scale-ups, performance-driven in-house teams, or high-volume agencies.
- Experience in performance marketing / user acquisition environments with understanding of how creatives impact campaign metrics such as CTR, CPA, Spend, and Sales.
- Experience working within collaborative creative team structures, including mentoring/reviewing designers and coordinating freelancers or agencies.
- Experience briefing freelancers/agencies, evaluating deliverables, and providing structured creative feedback.
- Experience designing landing pages, email templates, performance creatives, and digital assets for platforms such as Meta, TikTok, Google, and similar channels.
- Understanding of web and email layout principles, responsive behaviour, and technical constraints required for proper handoff to development teams.
- Strong experience maintaining brand consistency and applying brand guidelines across high-volume production environments.
- Senior-level visual craft in composition, typography, colour, hierarchy, and layout with the ability to review and direct others’ work.
- Strong experience adapting creative concepts across multiple sizes, formats, placements, and platforms.
- Practical experience with AI image generation tools such as Flux, ComfyUI, Stable Diffusion, NanoBanana, Imagen, or equivalent.
- Experience with prompt engineering, reference-based generation, and production-oriented AI workflows.
- Experience maintaining character and style consistency using tools such as LoRA, IP-Adapter, ControlNet, or similar technologies.
- Experience using AI for creative production acceleration including variations, adaptations, upscaling, background generation/editing, and style transfer.
- Experience with workflow automation tools such as Make, n8n, Figma plugins, or similar systems.
- Expert-level Figma skills including auto-layout, components, scalable systems, and production workflows.
- Basic After Effects knowledge is desirable for collaboration with adjacent motion design teams.
Benefits:
- REMOTE OPPORTUNITY to work full-time;
- Vacation 28 calendar days per year;
- 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
- Bonuses up to $5000 for recommending successful applicants for positions in the company;
- 50% payment for professional training, international conferences, and meetings;
- Corporate discount for English lessons;
- Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
- Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
- Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.
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