Lifecycle Marketing Analyst, Braze
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Job Description
Lifecycle Marketing Analyst for Wellhub's Marketing Operations team in Brazil, optimizing Braze tools for marketing campaigns and automation.
Responsibilities:
- Work in the Martech team to implement best practices and get the most out of our Braze account;
- Optimizing the use of the tool and supporting the evaluation and implementation of new technologies;
- Operate Braze as a specialist to enable the marketing team to run the best-in-class marketing campaigns;
- Provide ongoing support to the marketing team for accesses, training, optimization and best practices;
- Explore and implement AI to optimize automation workflows, ensuring greater scale, personalization and agility across CRM communications;
- Work with the different teams (globally) on the requests raised to our team;
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
Requirements:
- Good communication skills;
- Minimum of 2 years experience using Braze;
- Knowledge of HTML for emails and Liquid template language.
- Knowledge of Whatsapp and SMS strategy is a plus;
- Practical experience or a strong interest in utilizing Generative AI tools (ChatGPT, Gemini, Claude) to accelerate data analysis, campaign orchestration, data architecture. Braze native AI features are a plus.
- English is a must, Spanish is a plus;
- Analytical skills for data driven decision making;
- Problem-solving abilities and logical reasoning skills;
- Hands-on, organized, and with high-attention to detail while not losing sight of the big picture;
- Enjoy working in very fast-paced environments;
Benefits:
- Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
- A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.
- Health, dental, and life insurance.
- As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office.
- Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
- It’s important to take time away from work to recharge. Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!
- Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
- Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
- You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.
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