Marketing Analyst
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Job Description
Marketing Director at Plume developing global marketing strategy and leading the marketing team. Focused on scaling adoption of tokenized RWAs among crypto-native and institutional audiences.
Responsibilities:
- Own Plume's overall marketing strategy, including brand positioning, messaging, and go-to-market planning across product launches and partnerships.
- Build, manage, and coach a marketing team spanning content, growth, community, and design/brand.
- Partner with the CEO and executive team to align marketing strategy with fundraising, product roadmap, and BD priorities.
- Lead Plume's press and analyst relationships; act as a primary external spokesperson alongside executive leadership.
- Oversee brand and campaign strategy for major launches, partnerships, and institutional-facing initiatives.
- Set and track marketing KPIs (awareness, community growth, campaign performance, pipeline influence) and report to leadership.
- Ensure marketing content and claims are reviewed appropriately with Legal/Compliance given securities-adjacent messaging risk.
Requirements:
- 8+ years of marketing experience, including 3+ years managing a team, ideally in crypto, fintech, or another regulated/technical industry.
- Demonstrated success building brand and demand generation strategy for a fast-growing technical product.
- Strong executive presence; experience representing a company to press, analysts, and institutional partners.
- Excellent strategic thinking; able to translate company strategy into a prioritized, resourced marketing plan.
- Exceptional writing and storytelling skills, particularly around translating complex technical/financial concepts for varied audiences.
Benefits:
- Competitive salary
- Equity/token allocation
- Comprehensive benefits
- Significant ownership over campaigns and channels from day one.
- A collaborative, remote-first team building category-defining products in RWAfi.
- Direct exposure to product launches, partnerships, and the broader crypto/TradFi ecosystem.
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