Senior Industry Marketing Analyst
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Job Description
Industry marketing analyst supporting Unisys, a global technology solutions company. Driving B2B campaigns, content, events, and pipeline measurement.
Responsibilities:
- Report to the Industry Marketing Lead
- Help execute, manage, and report on marketing efforts targeting Tier 1 and Tier 2 industries
- Bring Unisys go-to-market programs to life to support short- and long-term business goals
- Develop and execute industry events, industry-focused research, client stories, content, digital demand-generation campaigns, webpages, media and analyst initiatives, sales-enablement tools, and internal training
- Track budgets, program progress, and KPIs; analyze results and build reports
- Partner with solution marketing, field marketing, sales, communications teams, and business leaders to facilitate deliverables
- Support industry content and asset development and manage digital campaign timelines and lifecycles
- Maintain visibility into industry-specific client story production and related activations
- Coordinate industry events and help manage the overall industry event calendar
- Support end-to-end event planning and reporting processes
- Manage industry webpage inventory, develop new pages, update content, and report on webpage performance
- Assist with media relations, industry analyst initiatives, sales-enablement tools, internal training materials, and internal communications
- Support programs that build brand awareness, engage target accounts, and generate qualified pipeline for Unisys
Requirements:
- Undergraduate degree in marketing, business, or a related field
- 3 to 5 years of integrated marketing experience in a B2B technology environment
- Proven success planning and executing marketing programs that support demand generation and pipeline growth
- Experience working across virtual teams and navigating complex stakeholder groups
- Strong project management skills with the ability to manage multiple deadlines and priorities
- Familiarity with content development, digital marketing, workflow and project management tools, and marketing measurement practices
- Excellent communication, presentation, and program management skills
- Strategic thinking with a hands-on approach to execution
- Experience supporting enterprise technology, services, or global solution-based marketing
- Background in B2B integrated marketing program execution and measurement
- Experience developing industry content and narratives tied to business outcomes
- Familiarity with, or willingness to learn, analyzing data to optimize marketing programs
- Highly organized with a proactive, “can do” attitude and the ability to manage multiple programs and events in a fast-paced environment
- Experience with marketing and sales automation platforms such as Salesforce.com, and comfort working with data to inform decisions
- Knowledge of social media, digital marketing, and integrated program best practices
- Experience working with external agencies and partners, including event, telemarketing, advertising, and digital agencies
- Applicant should be eligible for any required U.S. Government authorizations related to export-controlled commodities and technology
Benefits:
- Unlimited paid time off
- 401(k) match
- Comprehensive healthcare
- HSA matching
- Ongoing learning opportunities
- Video interviews as part of the hiring process
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