Marketing Cloud Specialist – Salesforce
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Job Description
Salesforce Marketing Cloud Specialist at Penrod engaged in digital transformation across healthcare. Implementing solutions and managing marketing execution for strategic client projects.
Responsibilities:
- Partner with leading healthcare systems to drive value through strategic technology implementations, data enablement, and change management.
- Serve as the technical executor on Marketing Cloud implementation engagements, working alongside Lead Consultants and Architects.
- Drive the platform-level build and configuration, manage day-to-day support for Managed Services accounts, handling ongoing requests and platform maintenance with minimal oversight.
- Build, test, and deploy email campaigns, journeys, automations, and audience segments within Salesforce Marketing Cloud.
Requirements:
- 3+ years of hands-on Salesforce Marketing Cloud experience, with demonstrated ability to independently own campaign execution and platform configuration.
- Proficiency across core Marketing Cloud studios: Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio.
- Experience with AMPscript, SSJS, and SQL for dynamic content, data extension queries, and automation logic.
- Working knowledge of Marketing Cloud Connect and Salesforce CRM integration patterns.
- Familiarity with data extension management, audience segmentation, and subscriber lifecycle best practices.
- Understanding of email deliverability, CAN-SPAM/CASL compliance, and sender reputation management.
- Active Salesforce certification required: Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator at minimum.
- Experience managing client-facing support engagements, including ticket triage, SLA adherence, and stakeholder communication.
- Ability to work independently, self-prioritize across multiple accounts, and operate with minimal day-to-day oversight.
- Strong written communication skills; comfortable leading client calls and delivering status updates without senior support.
- Additional Marketing Cloud certifications strongly preferred (e.g., Marketing Cloud Consultant, Marketing Cloud Developer).
- Experience supporting clients in the Health & Life Sciences sector, including familiarity with HIPAA data handling requirements.
- Exposure to Marketing Cloud Intelligence (Datorama) for cross-channel reporting and analytics.
- Familiarity with Salesforce Health Cloud or Service Cloud as it relates to Marketing Cloud integration use cases.
- Experience with managed services or retainer-based consulting delivery models.
- Comfort operating in Agile/Scrum environments and using project management tools (e.g., Jira, ClickUp, Salesforce cases).
- Prior experience at a Salesforce consulting partner or systems integrator.
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