Marketing Operations Analyst – RevOps
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Job Description
Marketing Operations Analyst measuring campaign attribution and funnel performance for ShareGate's Microsoft 365 migration and governance platform. Turning marketing data into executive decisions and budget priorities.
Responsibilities:
- Own ShareGate's marketing attribution architecture across HubSpot and HockeyStack
- Translate funnel data into executive-ready narratives and actionable decisions
- Diagnose marketing performance across inbound and channel programs
- Recommend budget shifts toward the highest-return programs
- Build reporting and diagnostic layers covering campaign performance, funnel conversion, and source quality
- Integrate AI into the analysis workflow to accelerate deep-dive analysis
- Make attribution architecture coherent and legible during the initial 6–12 month build
- Report to the Director of RevOps
- Pair with the Marketing Ops Manager, who owns systems and campaign execution, while owning data and interpretation
Requirements:
- 3+ years in marketing operations or marketing analytics at a B2B SaaS, software or fintech company
- Deep hands-on HubSpot expertise — non-negotiable
- Command of attribution models: first touch, last touch, and multi-touch
- Fluency with UTM governance, lead routing and round robins, lifecycle stages, and source and channel taxonomy
- Analyst's instinct to investigate the reasons behind metrics
- Ability to turn messy datasets into concise, actionable executive presentations
- Deliberate daily use of AI to accelerate analysis
- Experience with HockeyStack or a comparable attribution platform is a bonus
Benefits:
- LTIP program, share in Workleap's long-term growth
- RRSP
- Family health insurance
- Telemedicine
- Annual wellness budget
- Flexible vacation policy
- Remote work, with access to our Montreal office
- In-person gathering twice a year
- Claude access, for everyone
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