Measurement Analyst
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Job Description
Analista de Mensuração focusing on GTM and data governance at Vitrio. Responsible for implementing tags and monitoring data integrity in various platforms.
Responsibilities:
- GTM (Web & Server-Side) Management and Governance
- Plan, implement and maintain Google Tag Manager containers (Web and Server-Side).
- Develop DataLayer technical documentation to guide the development (IT) team in implementing data layers.
- Perform tag audits, debugging and validation to ensure the integrity of collected data.
- Manage basic GTM Server-Side infrastructure (e.g., provisioning on Google Cloud Platform or AWS).
- Implementation of Conversion APIs (Server-to-Server)
- Configure and monitor Conversion APIs (CAPI) for Meta (Facebook/Instagram), TikTok Events API and Google Ads Enhanced Conversions.
- Ensure correct deduplication of events between the pixel (browser) and the API (server).
- Configure match quality mechanisms by securely sending hashed data (email, phone).
- Privacy and Data Quality
- Implement Consent Mode V2 (Google) settings and ensure compliance with LGPD (Brazilian General Data Protection Law) within tags.
- Monitor data volume anomalies and fix tracking breaks caused by site updates.
Requirements:
- Advanced proficiency with Google Tag Manager and Google Analytics 4 (GA4).
- Solid knowledge of GTM Server-Side (Clients, Tags, Variables, Triggers in a server environment).
- Proven experience with Conversion APIs (Meta, Google, TikTok).
- Fundamental knowledge of HTML, CSS and JavaScript (for creating custom scripts in GTM).
- Familiarity with HTTP requests and reading JSON/APIs.
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