Media Analyst
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Job Description
Media Analyst developing and optimizing digital marketing campaigns across platforms for Gupta Media's clients. Involves client communication and strategy enhancement in a rapidly growing team.
Responsibilities:
- Plan, build, and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads, and Reddit
- Familiar with platforms like Google Analytics
- Analyzing campaign performance, share key insights, and make recommendations for optimization
- Communicate with clients via Zoom, phone, and email on a daily basis
- Provide insights to help impact and improve team strategy
- Stay current on trends in digital marketing, best practices, and emerging products and platforms
- Involvement in the training and mentoring of new hires and junior staff
Requirements:
- Bachelor’s degree or higher – Marketing, Advertising, Business, Economics or related field
- 2+ years experience in Digital Marketing
- Advanced knowledge of Google Ads (Search, Display, Shopping), Facebook Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms
- Analytical expertise
- Ability to multi-task and prioritize workload across multiple projects
- High level of enthusiasm and professionalism
- Curiosity – An important trait in every role on every team within our organization
Benefits:
- health, dental, vision, and pet insurance
- Flexible and Dependent Care Savings Accounts
- a 401(k) with up to 5% Safe Harbor contributions
- paid time off
- paid family leave
- commuting and wellness stipends
- opportunities for professional development and career growth
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