Media Data Analyst
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Job Description
Media Data Analyst driving actionable insights for TV advertising campaigns at Marketing Architects. Collaborating with teams to build dashboards and forecasting tools for optimization decisions.
Responsibilities:
- Analyze large, complex media performance and viewership datasets to inform planning, buying and optimization decisions.
- Build and maintain dashboards, forecasting models and reporting tools used across the organization.
- Support the ongoing development and evaluation of our AI-powered media optimization platform, through testing, validation and feedback.
- Own daily, weekly and monthly media forecasting and planning workflows with a high degree of accuracy.
- Create and enhance models, metrics and tools that drive the business forward and challenge the status quo
Requirements:
- Hands-on experience with media measurement, performance analytics or forecasting, Linear TV, CTV or Streaming preferred
- Experience working with large datasets to produce accurate, decision-driving analysis.
- Strong working knowledge of statistical methods, modeling techniques and data visualization.
- Experience building dashboards, reports or analytical tools used by cross-functional partners.
- Comfort working in technical, analytical environments and adopting new tools, including AI-enabled platforms.
Benefits:
- 100% employer-paid medical, dental and disability, with vision option
- Generous 401(k) matching
- Flexible paid time off, 9 paid holidays plus 2 floating holidays
- Paid parental leave
- Annual office supply allowance, monthly internet stipend and employer-paid cell phone
- Opportunities to connect virtually and in-person twice a year with our fully remote team
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