Mid-Level Data Analyst – Martech, Marketing Data
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Job Description
Analista de Dados Pleno desenvolvendo pipelines, analytics e soluções MarTech para a Localiza&Co. Conectando dados de marketing e tecnologia para impulsionar mobilidade sustentável.
Responsibilities:
- Serve as the link between Marketing, Data, and Technology, translating business needs into MarTech, Digital Analytics, and Marketing Data solutions
- Develop and maintain data pipelines (ETL/ELT), connecting diverse sources and supporting the transformation of raw data into analytical models and actionable insights
- Use SQL, Python, dbt, Airflow, and the AWS ecosystem (S3, Glue, Athena, Lambda)
- Support integrations and automations through connectors, REST APIs, and SQL across marketing and media platforms and analytical environments
- Implement and enhance tracking, measurement, and data activation using GTM, GA4, and/or Adobe Analytics
- Support source integration, as well as the unification and activation of customer profiles and data in CDPs
- Apply Spark to process significant data volumes in batch, under the guidance of more senior engineering professionals when necessary
- Collaborate with Marketing, Analytics, and Data Engineering teams
- Document solutions and follow engineering best practices, including clean code, testing when applicable, and basic monitoring
Requirements:
- Hands-on experience with SQL and Python for data-related applications
- Experience developing and maintaining ETLs, ELTs, and data pipelines
- Experience with dbt and practical experience or strong knowledge of orchestration with Apache Airflow
- Knowledge of AWS for data applications (S3, Glue, Athena, and/or Lambda)
- Experience with analytical data modeling (Data Mart, Data Lake, and/or Data Warehouse) at an implementation level
- Experience in MarTech / Digital Analytics: tracking and measurement (GA4 and/or Adobe Analytics), GTM, and marketing data integration/activation
- Understanding of CDPs (customer data unification, consent, and activation) and the ability to connect platforms and APIs
- Knowledge of Agile methodologies
- Ability to work as part of a team and with partial autonomy, bridging marketing needs and technical solutions
- Server-Side GTM, Offline Conversions, and Conversion APIs
- BigQuery / GCP in the context of analytics and marketing data
- D360, Insider, and/or leading-market CDPs
- Spark at scale, EMR, and process monitoring (Datadog, CloudWatch)
- Integrations with media platforms and REST APIs
- Visualization tools (Power BI)
- Familiarity with software engineering best practices (documentation, automated testing, clean code)
Benefits:
- Profit-Sharing Program
- Food Allowance
- Meal Allowance
- Medical Insurance
- Dental Insurance
- Gympass
- Private Pension Plan
- Work-from-Home Allowance
- Allya
- Unlimited access to a wide range of courses through our Localiza University
- Internal training and development programs
- Discounts on vehicle purchases and rentals
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