Mid Level Designer – Packaging Branding
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Job Description
Mid Level Designer focusing on fragrance packaging for GoFasti, working with LATAM talent remotely. Responsible for creating brand systems and managing design projects.
Responsibilities:
- Own design for assigned fragrance collections and brand systems across SKUs, sizes, and substrates (with guidance from Sr/AD as needed).
- Build distinct visual territories: color palettes, typography, finishes, pattern/illustration, iconography, and layout rules.
- Show real stylistic range—luxury, masstige, mass, clean/clinical, vintage apothecary, Y2K/Gen Z, gender-neutral, holiday/gifting, collab/celebrity.
- Translate trends and cultural signals into commercially strong, retailer-ready designs with clear hierarchy and shopability.
- Create on-pack architecture (brand, line, variant, claims, regulatory) that balances beauty with clarity.
- Design comps and mockups that sell the story: on-pack, secondary, merchandising, e-comm thumbnails/PDP, and simple POS.
- Build concise style guides/toolkits that scale—logo usage, type systems, color logic, finishes, and layout patterns.
- Use finishes and materials as part of the design language (foil, emboss/deboss, soft-touch, textures) with cost tiers in mind.
- Run fast exploration: mood boards, type studies, palette/finish options, quick A/B shelf and thumbnail tests.
- Present crisp rationale tied to consumer, retailer, and price tier; iterate quickly based on feedback without losing craft.
- Conduct competitive scans and trend maps to position collections distinctly.
- Design in-store merchandising displays per retailer and brand requirements.
- Partner with Product Development, Compliance, Packaging Engineering, and Creative to ensure manufacturability; annotate design intent and provide build notes (not primary on mechanicals).
- Prepare clean handoffs: organized files, naming, links, and spec notes so production/prepress can move fast.
- QA your work: hierarchy, legibility, color calls, dieline fit; support key proof reviews for creative intent.
- Share best practices with peers/juniors; contribute to libraries, templates, and checklists.
Requirements:
- Bachelor’s in Graphic Design, Packaging Design, or related; or equivalent experience.
- 3 years in packaging and brand design (CPG/beauty/fragrance or adjacent), ideally with mass/private label experience.
- Strong visual craft: typography, composition, hierarchy, and color systems; portfolio shows breadth across aesthetics and depth of refinement.
- Proven ability to turn direction into distinctive, scalable on-pack systems.
- Clear presenter and storyteller; can defend choices with consumer and commercial logic.
- Collaborative, organized, and reliable under deadlines.
- Working knowledge of print/production to design.
- Experience with Adobe Illustrator, Photoshop, InDesign (expert).
- Strong knowledge of Figma or Keynote/PowerPoint for guidelines and sell-in.
- 3D familiarity (KeyShot, Blender, Cinema 4D, or Adobe Substance/Dimension) for believable mockups is a plus.
Benefits:
- This position is for an independent contractor through a payroll platform.
- The talent will work REMOTELY allocated at our client.
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