Online Marketing Manager – B2B Audiences
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Job Description
Online-Marketing-Manager für LUMITOS’ marktführende B2B-Plattformen. Entwicklung datenbasierter Kampagnen, Content und Strategien zur Traffic- und Unternehmenswachstumssteigerung.
Responsibilities:
- Further develop all of LUMITOS’s online marketing activities
- Develop compelling campaign concepts and create high-converting copy for online presentations, email campaigns, and landing pages
- Develop forward-looking strategies for market-leading B2B portals
- Independently create campaigns to drive sustainable traffic growth
- Analyze campaign performance and prepare meaningful reports
- Report directly to the Head of Marketing
- Brief and coordinate external partners such as graphic designers, web designers, and SEO and SEA agencies
- Support business growth and the digital transformation of B2B marketing in Europe
- Act as a sparring partner for online marketing colleagues and actively promote innovation
Requirements:
- At least 5 years of professional experience in online marketing
- Confident using a range of online marketing tools, understanding their impact, and interpreting performance metrics
- Experience designing, implementing, and evaluating the success of online campaigns
- Strong communication skills
- Excellent written and spoken German and English
- Proven experience creating successful email marketing campaigns using tools such as HubSpot, Inxmail Professional, or Evalanche
- Extensive experience with marketing automation platforms such as HubSpot, Pardot, or Marketo
- Experience with web analytics, mouse tracking, and heatmaps
- Familiarity with agile methodologies and tools such as JIRA, Confluence, OKRs, and Value Proposition Design
- Experience running social media campaigns for B2B audiences
- Knowledge of neuromarketing principles and practical experience applying them
- Solid working knowledge of SEO and SEA
- Proficient in image and video editing as well as MS Office
- Experience with webinars, ideally using GoToWebinar or ON24
Benefits:
- Flexible working hours tailored to your needs
- Home office and remote work options
- Flat hierarchies enabling quick decisions and minimal coordination overhead
- State-of-the-art workplace based on activity-based working
- Workspace equipped with a high-performance PC, two monitors, a softphone, and a headset
- Work with Salesforce, HubSpot, Office 365, JIRA, Confluence, and other cloud-based software
- Height-adjustable desks
- Weekly knowledge-sharing sessions across the entire team
- Comfortable lounge area with a well-equipped kitchen
- Restaurants, bakeries, supermarkets, dry cleaning, hairdressers, and a gym in the immediate vicinity
- Easily accessible by suburban train, bicycle, or car
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