Organic Growth & Discovery Lead – SEO, AEO
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Job Description
Organic growth lead driving SEO and AI-answer-engine visibility for Dave’s fintech app. Building content authority and converting discovery into efficient member acquisition.
Responsibilities:
- Define the strategy and roadmap for organic discovery across search and AI answer engines
- Own the forecast, budget, and reporting cadence for marketing leadership
- Own the onsite content portfolio, including topical authority, content architecture, keyword and prompt research, intent mapping, editorial roadmap, and content briefs
- Write and edit content to a publishable standard
- Manage content refresh, consolidation, and pruning
- Own offsite content and authority across forums, Reddit, and other third-party sources
- Work with marketing partnerships and affiliate teams to earn placements, coverage, and citations
- Own Dave’s visibility in ChatGPT, Claude, Perplexity, Gemini, and AI Overviews
- Develop measurement for citations, share of voice, and accuracy
- Partner with Product and Martech leads on technical discoverability work and tooling
- Build business cases for technical and tooling priorities
- Build reporting connecting organic and AI-sourced traffic to installs, new members, and acquisition-cost efficiency
- Own trust signals including E-E-A-T, sourcing, author attribution, and factual accuracy
- Keep organic practices aligned with fintech regulatory requirements and brand-safety standards
- Shape the definition and measurement of organic discovery for a consumer fintech
- Collaborate with brand, content, product, martech, analytics, partnerships, and compliance teams
- Report to the Director, User Acquisition
Requirements:
- 8+ years of experience in SEO, content marketing, organic growth, or growth marketing
- At least 2 years of hands-on experience with AEO, GEO, or AI search optimization
- Track record of leading cross-functional initiatives for consumer products/B2C
- Demonstrated success growing organic into an acquisition channel measured by business outcomes and cost efficiency
- Experience building topical authority, mapping content to search and prompt intent, directing writers through briefs, and deciding what to consolidate or remove
- Writing and editing judgment sufficient to maintain a publishable standard
- Experience earning offsite placements, coverage, or citations through partnerships, affiliates, or digital PR
- Current hands-on experience improving visibility in AI answer engines
- Technical fluency sufficient to read site audits and understand how structure and performance affect discoverability
- Ability to brief Product teams credibly on technical SEO needs
- Ability to pull and interrogate data in GA4, Search Console, spreadsheets, or SQL
- Fintech or financial services experience is a bonus
- Experience with programmatic or templated content at scale is a bonus
- Familiarity with organic strategies for app channels, including App Store Optimization, is a bonus
- Must be permanently authorized to work in the United States without visa sponsorship
Benefits:
- Equity
- Flexible hours
- Virtual-first work culture
- Home office stipend
- Premium Medical, Dental, and Vision Insurance plans
- Generous paid parental and caregiver leave
- 401(k) savings plan with matching contributions
- Financial advisor and financial wellness support
- Flexible PTO
- Generous company holidays, including Juneteenth and Winter Break
- All-company in-person events once or twice a year
- Virtual events throughout to connect with team members and leadership
- Opportunity to learn and grow from fellow top talent
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