Director of SEO
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Job Description
Director of SEO owning revenue, retention, and team performance for Powered by Search’s B2B SaaS SEO and AI search services. Leading client growth and a senior SEO team.
Responsibilities:
- Own the vision, performance, and revenue impact of the SEO department across traditional organic search and AI search visibility
- Protect and improve net revenue retention
- Grow revenue within the existing SEO client base
- Ensure the SEO service is best-in-class, scalable, and defensible
- Build, coach, and hold accountable a team of senior SEO experts
- Manage 4–6 direct reports and work with executive stakeholders and senior client leaders
- Report to the VP, Operations
- Identify churn risk and lead corrective action
- Own expansion strategy across the SEO client portfolio
- Forecast and influence revenue growth opportunities within existing accounts
- Define the long-term vision for SEO and AI Search
- Set quarterly priorities, KPIs, and execution plans
- Ensure service design, delivery quality, and outcomes meet high standards
- Evolve technical SEO, content strategy, authority building, and AI search / LLM visibility offerings
- Maintain senior relationships with CMOs, VPs of Marketing, and Revenue leaders
- Advise clients on SEO performance in relation to pipeline, revenue, and business impact
- Provide senior-level leadership and course correction for accounts
- Hire, develop, and retain SEO leaders
- Coach high performers and manage underperformance
- Create career paths, expectations, and accountability across the department
- Plan capacity and resourcing to protect high-value clients
- Own departmental P&L forecasting, capacity planning, and prioritization
- Establish quality control and performance standards across accounts
- Ensure consistent execution while enabling experimentation and innovation in AI search
- Use data to guide decisions, investments, and trade-offs
Requirements:
- 7+ years of SEO experience, including 3+ years in B2B SaaS
- 5+ years leading teams, including senior-level managers or leads
- Proven experience leading SEO programs for complex, high-growth websites
- Demonstrated success driving expansion revenue and retention
- Deep expertise in technical SEO, content strategy, and authority / link building
- Strong working knowledge of AI search visibility, including Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven discovery
- Strong understanding of pipeline, attribution, and revenue reporting
- Experience with GA4, Google Search Console, and CRM data
- Experience partnering with Sales, RevOps, Content, and Marketing leadership
- Comfort operating in a fully remote, globally distributed environment
- Ability to think in terms of revenue, retention, and business outcomes
- Ability to make hard people decisions and balance strategic vision with operational execution
- Ability to earn trust quickly with executive clients and team members
- High standards for accountability and excellence
Benefits:
- Competitive base salary + quarterly performance bonuses
- 5 weeks paid time off
- Flexible remote work (4-hour overlap with Americas time zones)
- Comprehensive health benefits for Canadian residents
- Regular in-person team meetups and annual retreat
- Weekly 1:1 coaching and professional development
- Direct client access and strategic autonomy
- Learn from top 1% SaaS marketing experts
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