SEO/AEO Manager
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Job Description
SEO/AEO Manager driving organic search and AI-answer visibility for tattoo, permanent makeup, and body jewelry ecommerce brands. Managing technical SEO, content optimization, and organic revenue growth across multiple sites.
Responsibilities:
- Develop and execute the SEO and AEO roadmap across all BAA brand ecommerce sites, prioritizing opportunities by revenue impact and industry relevance
- Conduct keyword and topic research covering professional and consumer search intent
- Own site health across BAA ecommerce sites, including crawlability, indexing, site speed, Core Web Vitals and structured data (schema)
- Partner with ecommerce and development teams on site migrations, redesigns and new site launches to protect and grow organic traffic
- Manage duplicate content, canonical tags and internal linking across sites selling similar products
- Optimize product, collection and category pages across the portfolio of websites
- Brief and partner with content and creative teams on guides, how-to and educational content
- Structure content, FAQs and product data for visibility in AI-generated answers and search features
- Monitor brand visibility and share of voice in AI answer engines
- Set KPI targets with leadership and measure organic traffic, rankings, AI visibility and organic revenue using dashboards and reports
- Partner with Paid Media, Marketplace and CRM/Loyalty teams to share keyword, audience and content insights
- Perform other related duties as assigned
Requirements:
- 5+ years of SEO experience, including 3+ years in ecommerce
- Hands-on experience managing SEO across multiple sites or brands
- Strong knowledge of and demonstrated success in executing AEO & GEO best practices
- Experience supporting site migrations or new site launches
- Expert knowledge of technical, on-page and off-page SEO for ecommerce sites (e.g., Shopify)
- Working knowledge of AEO/GEO practices, structured data and how AI answer engines source content
- Proficient in SEO tools such as Google Search Console, GA4, Semrush or Ahrefs and Screaming Frog
- Strong content and copy instincts, with the ability to brief writers and creative teams and provide constructive feedback
- Analytical mindset with strong reporting skills; proficient in Excel and dashboard tools
- Strong project management skills, with the ability to manage multiple sites and stakeholders
- Bachelor’s degree in Marketing, Communications, Business or a related discipline preferred
- Experience in consumer products, beauty or professional supply preferred
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds if needed
- Ability to travel up to 10%
Benefits:
- Medical, dental, vision and supplemental insurance offerings
- 401K match
- Paid time off in addition to paid holidays
- Wellness Program
- Incentive Programs
- Employee Referral Program
- Tuition Reimbursement
- Paid Parental Leave
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