Paid Media Buyer
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Job Description
Ads Buyer managing and optimizing Facebook & Google ad campaigns remotely for global client base. Collaborating with creative teams to develop high-performing ads and strategies.
Responsibilities:
- Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google, YouTube, TikTok and other digital platforms.
- Develop data-backed ad strategies aligned with marketing goals and target KPIs.
- Manage ad budgets, monitor campaign performance, and make real-time adjustments for maximum results.
- Collaborate with the creative team to produce eye-catching visuals and engaging video ads using tools like Canva or Adobe Suite in collaboration with other creative teams on staff.
- Conduct A/B testing on ad creatives, targeting, and copy variations.
- Track, analyze, and report on campaign metrics using GA4, Google Ads, and Meta Ads Manager.
- Stay updated with the latest trends, tools, and best practices in paid media and digital marketing.
- Coordinate all campaign management with Account Managers (who are also 3+ year ad buyers).
Requirements:
- 3+ years of proven experience in Facebook and Google Ads campaign management (Meta, YouTube, Search, Display, Performance Max, etc.), TikTok, LinkedIn and other platforms are a big plus.
- Strong understanding of omnichannel marketing and cross-platform ad strategies.
- Proficiency with GA4, Google Tag Manager (GTM), Data Analytics, and other performance tracking tools.
- Experience creating and editing ad creatives (video, graphics, copywriting).
- Analytical mindset with strong attention to detail and data interpretation.
- Excellent communication and collaboration skills.
- Agency experience is a plus.
Benefits:
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
- *As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.*
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