Performance Marketing Manager
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Job Description
Performance Marketing Manager driving user acquisition through creative and data-driven strategies at KOHO. Leveraging paid media across multiple channels in a remote-first environment.
Responsibilities:
- Design, manage, and scale user acquisition campaigns across paid media - including Meta, TikTok, Applovin, CTV, and programmatic channels.
- Own the buildout of KOHO's mid-funnel strategy, scaling CTV and programmatic as measurable growth levers with clear measurement frameworks.
- Build and experiment with AI-powered workflows to improve bidding, creative iteration, and campaign optimization.
- Formulate and execute acquisition strategies that optimize for CAC and maximize LTV, with emphasis on subscription conversion and retention-driven growth.
- Continuously test creative (copy + visuals) through structured experiments.
- Maintain performance reporting dashboards. Present insights across KPIs including CPA, ROAS, conversion rates, retention, and LTV.
- Work closely with product and data teams to align acquisition with downstream conversion funnels and predictive LTV modelling.
- Identify and pilot emerging platforms and inventory sources.
Requirements:
- 5+ years of experience in performance marketing, ideally within high-growth startups.
- Proven track record managing multi-channel campaigns at scale across Meta, Google, TikTok, and Apple Search Ads.
- Hands-on experience with CTV and/or programmatic buying - including working with DSPs, managing inventory strategy, and building measurement approaches for harder-to-attribute channels.
- Deep understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization.
- Experience building campaigns that go beyond install - with focus on subscription sign-ups, upgrades, and churn mitigation.
- A builder's relationship with AI tools - you've used them to speed up your work and you're actively experimenting with what's possible.
- Comfort working directly with creative and design teams to brief, test, and iterate on ad concepts.
- Mobile app growth experience is highly desirable; fluency in French is a major plus.
Benefits:
- Competitive compensation & equity
- Generous vacation + Wellness days + Flex Days + holiday closure
- Remote-first environment + coworking support + yearly all hands retreat
- Access to coaching & growth programs
- Parental top-up & leave policies
- Comprehensive health benefits
- Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development
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