Performance Media Analyst
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Job Description
Performance Media Analyst managing digital marketing campaigns across platforms like Google Ads and Facebook Ads. Optimizing performance and collaborating with teams to achieve client objectives.
Responsibilities:
- Diseñar, configurar y lanzar campañas en diversas plataformas digitales (Google Ads, Facebook Ads, etc.)
- Monitorear constantemente el rendimiento de las campañas, realizando ajustes en tiempo real para maximizar el retorno de la inversión (ROI).
- Utilizar herramientas analíticas para recopilar, interpretar y analizar datos de las campañas, identificando tendencias y oportunidades de mejora.
- Elaborar informes detallados y personalizados para los clientes, presentando los resultados obtenidos y las recomendaciones estratégicas.
- Administrar los presupuestos de las campañas de manera eficiente, asegurando que se utilicen de forma óptima y se alcancen los objetivos establecidos.
- Utilizar técnicas de segmentación para llegar a la audiencia objetivo de manera precisa y relevante.
- Diseñar y ejecutar pruebas A/B para evaluar la efectividad de diferentes elementos creativos y estrategias.
- Mantenerse actualizado sobre las últimas tendencias y tecnologías en el ámbito del marketing digital.
- Trabajar en conjunto con otros equipos (diseño, contenido, desarrollo) para garantizar la coherencia de las campañas.
- Asesorar a los clientes sobre las mejores prácticas de marketing digital y las estrategias más adecuadas para alcanzar sus objetivos.
Requirements:
- 1-2 años de experiencia en gestión de campañas digitales y herramientas de publicidad programática.
- Dominio de Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads y Bing Ads.
- Experiencia en medios programáticos (DV360, Mediamath, etc.).
- Conocimientos sólidos de HTML, XML, JavaScript, Google Analytics, Google Tag Manager, Supermetrics y Google Data Studio.
- Capacidad para interpretar datos y construir dashboards informativos.
Benefits:
- Desarrollo profesional
- Programas de desarrollo de habilidades digitales
- Adaptación a la mejora continua
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