Platform & Marketing Cloud Specialist – Salesforce
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Job Description
Salesforce Platform Consultant sought for Penrod, focusing on Salesforce and Marketing Cloud solutions. Driving tech implementations in the Health & Life Sciences sector.
Responsibilities:
- Design and implement Salesforce solutions aligned with business requirements
- Develop custom applications using Apex, Lightning components, and Visualforce
- Configure and optimize Salesforce core platforms (Sales Cloud, Service Cloud, Experience Cloud)
- Manage data migration, integration, and API development for Salesforce platforms
- Provide technical guidance on Salesforce platform best practices
- Document configurations and train users on implemented Salesforce solutions
- Maintain Salesforce Platform Developer or Administrator certification
- Develop and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platform
- Build and manage audiences and segments for targeted marketing efforts
- Design, build, configure, and test emails, including dynamic content and responsive design
- Build, configure, and test journeys and automations based on business requirements
- Ability to conduct Discovery workshops with clients on Marketing initiatives to define business requirements
- Handle data uploads, segmentation, and data management/architecture within the platform
- Monitor and analyze campaign performance, generating reports and insights
- Proficiency in Salesforce Marketing Cloud, SQL, and related technologies
- Configure Marketing Cloud Connect for integration between Salesforce CRM and Marketing Cloud
Requirements:
- 3+ years of Salesforce platform configuration experience
- Proven experience with Marketing Cloud setup and administration
- Salesforce Platform Developer or Administrator certification
- Marketing Cloud Email Specialist or Administrator certification preferred
- Strong problem-solving and communication skills
- Understanding of data privacy regulations related to marketing communication
- Salesforce Certified Data Cloud Consultant certification or equivalent experience
- Hands-on experience with Salesforce Data Cloud architecture, including data streams, identity resolution, and unified profile configuration
- Ability to design and implement real-time segmentation and activation strategies between Data Cloud and Marketing Cloud (or other platforms)
- Proficiency in leveraging Data Cloud features such as Calculated Insights and advanced analytics/reporting
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