Principal Analyst, Email Deliverability
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Job Description
Principal Analyst improving email deliverability for Zeta Global clients. Providing best practices and managing client onboarding projects for email programs.
Responsibilities:
- Provide recommendations, reporting, and guidance on best practices to clients to improve deliverability for their email programs and to get the most out of Zeta Global.
- Own an assigned portfolio of paid deliverability services clients.
- Own and manage onboarding projects including discovery, IP and domain provisioning, email authentication, reputation warming plan development and execution.
- Manage retainer based strategic projects focused on optimizing inbox placement and driving response.
- Collaborate on Mail System Infrastructure and DNS Management.
- Utilize 3rd party Deliverability Monitoring Tools.
- Provide email best practices consultation to clients and Internal stakeholders.
- Handle support requests for all clients through the ticketing system.
- Work with the Deliverability team to maintain the health of the email ecosystem.
- Build, enhance and optimize Kibana Queries, Visualizations, and Dashboards.
- Verify Correct DNS Configuration. Troubleshoot and resolve DNS issues.
- Create and present Deliverability Services Reports to Clients with insights and Go Forward Guidance.
- Provide Best Practices Guidance and Strategic Deliverability Guidance directly to Clients.
- Collaborate with cross-functional internal teams.
Requirements:
- 5+ years of experience at an ESP in a Deliverability role.
- Previous experience working in a client-facing role.
- Strong communication, presentation, and client relationship management skills.
- Proven experience managing deliverability for high-volume senders and multi-domain environments.
- Strong experience with ESPs/MTAs and deliverability monitoring platforms.
- Demonstrated strong understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies.
- Deep understanding of ISP filtering logic, sender reputation signals, and mailbox provider-specific nuances.
- Understanding of legal and compliance requirements for email (CAN-SPAM, GDPR, CASL).
- Strong knowledge of authentication frameworks (SPF, DKIM, DMARC, BIMI).
- Expertise interpreting bounce codes and key email performance metrics.
- Deep understanding of email subscriber list management, lifecycle concepts, engagement-based segmentation, and sunset policies.
- Strong competency in DNS and email authentication configuration.
- Experience analyzing large data sets to derive insights.
- Strong Excel Skills.
- Previous experience working with cross-functional teams.
- Strong attention to detail, dedicated work ethic, and organized.
- Strong critical thinking and analytical skills.
Benefits:
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
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