Product Lead – Supplements
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Job Description
Product Lead responsible for managing product lifecycle from opportunity identification to market optimization in a gut health supplement company.
Responsibilities:
- Identify new product opportunities aligned with our mission, science standards, and brand positioning
- Translate consumer insights, scientific trends, and internal strategy into a clear product roadmap
- Prioritize what to build — and what *not* to build — based on impact, feasibility, and focus
- Own the full lifecycle of assigned products and SKUs
- Develop detailed product briefs, including: Target consumer and use case, Functional outcomes and scientific rationale, Claims guardrails, Target cost of goods (COGS), Format, flavor, and dosage constraints
- Manage internal and external formulators to deliver against product requirements
- Drive cross-functional decision-making, timelines, and trade-offs
- Own launch readiness across all functions
- Ensure formula finalization, compliant labeling, supply readiness, and accurate educational materials
- Act as the final internal approval point prior to product launch
- Serve as the primary point of coordination between formulation, supply chain, regulatory, QA, brand, and marketing teams
- Partner with supply chain and operations early to validate feasibility, cost targets, and timelines
- Work with regulatory and quality teams to ensure compliance across intended markets
- Align with brand and marketing teams on positioning, education, and launch planning
- Monitor product performance against expectations post-launch
- Partner with customer experience teams to identify issues, feedback, and opportunities
- Manage ongoing product updates, including: Reformulations, Ingredient or supplier changes, Label and claims updates
- Ensure continued regulatory compliance throughout the product lifecycle
- Manage the broader product portfolio, not only new launches
- Evaluate when to invest, refresh, extend, or sunset products
- Support geographic and channel expansion by adapting formulations, labeling, and claims as required
Requirements:
- 6–10+ years of experience in supplements, functional CPG, or a related consumer product category
- Demonstrated experience owning products end-to-end, including post-launch management
- Comfortable managing external experts (formulators, labs, consultants)
- Strong judgment, prioritization, and communication skills
- Solid understanding of cost structures, margins, and operational constraints
- Thrives in fast-growing, founder-led environments
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