Product Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Product Marketing & Content Manager at EdVisorly focusing on messaging, customer expansion, and strategic content development for higher education.
Responsibilities:
- Own and evolve messaging and positioning for EdVisorly's core platform offerings
- Translate product capabilities into compelling value propositions for institutional buyers
- Support ICP refinement, persona development, and use-case validation through customer research and sales feedback
- Create core marketing assets including website pages, newsletters, product one-pagers, overviews, FAQs, and explainer content
- Ensure partner solutions are represented clearly and consistently in EdVisorly’s broader launches and marketing programs
- Turn partner results into case studies, testimonials, and customer spotlights that demonstrate measurable impact
- Build scalable enablement assets supporting acquisition, cross-sell, upsell, and renewal motions
- Contribute to sales and customer success playbooks, battlecards, pitch decks, and objection-handling resources
- Partner with Sales and Customer Success to accelerate deal velocity
- Manage the content roadmap and prioritize deliverables that directly support pipeline retention and expansion goals
- Support content strategy across partner newsletters, LinkedIn, nurture campaigns, and customer communications
- Support integrated marketing efforts that drive engagement from prospect → partner → expansion
- Track content performance and iterate based on results
Requirements:
- 4–6 years of experience in B2B marketing or content marketing (higher ed or edtech strongly preferred)
- Strong portfolio including case studies, videos, decks, and marketing collateral
- Proven ability to collaborate cross-functionally with Sales, Customer Success, and Product
- Exceptional storytelling and writing skills — able to translate outcomes into compelling narratives
- Proficiency with marketing tools (e.g., HubSpot, Salesforce, Canva/Adobe, video platforms)
- Data-driven mindset with experience measuring and improving content effectiveness
- You are entrepreneurial and comfortable building from scratch
- You thrive in high-accountability, fast-paced environments
- You’re energized by mission-driven work that improves student outcomes.
Benefits:
- Make a meaningful impact on how colleges and universities support transfer students.
- Join a small, high-performing team where your work is visible and valued.
- Shape and scale products at a pivotal stage of company growth.
- Work with humble, hardworking teammates who believe in integrity, collaboration, and doing things the right way.
Similar Jobs
ABM Content Strategist – Multiple Locations, Europe
ABM Content Strategist developing executive-ready content for high-impact ABM programs. Collaborating in strategic communications across global accounts in a dynamic environment.
Content Manager
Content Manager editing and managing content production for Jackson LLP, a healthcare law firm. This remote position starts at 20 hours per week with a path to full-time hours.
Content Manager
Content Manager developing and executing content strategies for healthcare platform. Collaborating with marketing team to create and optimize materials aligned with brand objectives.
Creator, Content Manager
Creator & Content Manager building high-performing creator ecosystem for HireHawk. Responsible for managing and guiding creators to produce quality content success.
Freelance AEM Content Editor, Dutch
Freelance AEM Content Editor responsible for verifying and validating web content accuracy at TransPerfect. Requires expertise in AEM and proficiency in Dutch and English.
Freelance AEM Content Editor, Dutch
Freelance AEM Content Editor ensuring accuracy and quality of web content in Dutch for a global language provider. Role involves reviewing and validating digital content across platforms.
Content Manager
Content Manager for EdTech product creating and localizing educational materials. Responsible for content quality and user engagement analysis.
Games Portfolio and Digital Content Manager
Games Portfolio and Digital Content Manager overseeing end-to-end management of games and website content for iLottery, ensuring high-quality user experiences and timely content delivery.
Content Manager
Content Manager executing marketing strategy across various channels for Priorities USA. Focus on social media, press materials, and donor communication in a remote role.
Digital Customer Success, Content Strategist
Digital Customer Success & Content Strategist creating customer education content and engagement programs. Driving adoption, satisfaction, and retention across SaaS products.
Proposal Content Manager
Proposal Content Manager enhancing proposal content quality for Navitus Health Solutions. Collaborating with teams to craft and maintain comprehensive proposal documents.
Development Content Manager
Development Content Manager at the Florence Project creating impactful donor communications and stories. Ensuring tailored proposals and donor-centric appeals are crafted with clarity and inspiration.
Content Editor
Content Editor converting raw footage into polished videos for YouTube and social media at Lisinski Law Firm. Collaborating closely with teams to ensure brand consistency and storytelling impact.
Senior Content Strategist
Senior Content Strategist crafting compelling stories connecting AI innovations to customer outcomes. Collaborating across teams to shape brand narratives in AI-driven customer experience.
Content Strategist
Content Strategist developing content strategies for digital experiences at Verndale. Driving growth through effective content integration and user experience enhancements.
Senior Content Strategist
Own content strategy and manage social media channels for Versa Networks. Focus on meaningful engagement and development of brand voice in security and networking sectors.
Product Content Manager
Oversee casino content management including updates and promotions for Latin American gaming platform Jugabet. Responsible for A/B testing, performance monitoring, and website configurations.
Gamification Content Manager
Gamification Content Manager enhancing player experience to align with business goals. Developing gamification mechanics, analyzing data, and collaborating with teams in iGaming industry.
North America Legislation Editorial Manager
Editorial Manager overseeing North American legislation updates and managing editorial teams. Coordinating content publication, team performance, and process improvements for legal publishing.
Senior Editorial Manager, Analytical Content
Senior Editorial Manager for LexisNexis managing analytical content and embedding AI processes. Leading a high-performing team and executing content strategies for business growth.