Product Marketing Specialist
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Job Description
Product Marketing Specialist building Magaya’s SaaS logistics go-to-market function. Developing positioning, launches, competitive intelligence, and sales enablement.
Responsibilities:
- Help stand up Magaya's product marketing function under the direction of the SVP of Marketing
- Create a repeatable go-to-market framework for new products, features, and market expansions
- Develop and maintain ideal company profiles and personas
- Partner with Product to understand the roadmap, determine GTM priorities, apply launch tiers, and develop launch strategies
- Develop and refine product positioning, messaging, value propositions, and use cases across the Magaya product suite
- Lead cross-functional product launches and align Product, Sales, Marketing, and Engineering around a shared GTM roadmap
- Serve as the voice of the customer and market by engaging customers, prospects, Sales, and Customer Success
- Own competitive intelligence, including competitor positioning, market trends, and competitive differentiation
- Build and maintain sales enablement resources such as pitch decks, battlecards, product briefs, use cases, and objection-handling tools
- Partner with Growth Marketing on demand generation and customer marketing programs
- Collaborate with Digital Marketing to maintain consistent product positioning and messaging across websites, digital experiences, content, and campaigns
- Build product adoption and revenue visibility through Salesforce reporting with Marketing Operations and Product
- Partner with Account Management to increase product awareness, adoption, cross-sell, and expansion within the existing customer base
Requirements:
- 2-3 years of B2B product marketing, product strategy, or go-to-market experience, preferably within SaaS or technology
- Demonstrated experience developing and executing go-to-market strategies for new products, features, or market expansions
- Strong experience developing product positioning, messaging, value propositions, personas, and use cases
- Proven ability to translate complex or technical products into clear, compelling customer and business value
- Experience building and executing cross-functional product launch processes
- Strong understanding of B2B buying journeys, customer segmentation, competitive positioning, and sales enablement
- Experience developing competitive intelligence and translating market insights into actionable GTM strategies
- Demonstrated ability to partner effectively with Product, Sales, Customer Success, and Marketing teams
- Strong writing, storytelling, presentation, and executive communication skills
- Ability to balance strategic thinking with hands-on execution in a fast-moving environment
- Strong project management skills with the ability to lead multiple launches and initiatives simultaneously
- Experience within logistics, supply chain, freight forwarding, customs, or vertical SaaS is strongly preferred but not required
- Requires the ability to travel 15%-20% domestically and internationally
Benefits:
- Work from Home Structure
- Paid Time Off Programs
- Paid Sick Leave
- Paid Holidays
- Medical, Vision, Dental
- Voluntary Life Plans
- Critical Illness and Accident Policies
- 401(k) Retirement Plan
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