GTM Strategist
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Job Description
GTM Strategist shaping ICP, buying-signal, messaging, and AI strategy. Helping JumpSeat’s B2B growth agency turn market intelligence into effective outbound programs.
Responsibilities:
- Lead ICP development for each engagement using closed-won data, stakeholder interviews, and market research
- Design and facilitate client signal strategy sessions
- Build signal libraries covering industry, firm-level, person-level, and deal-level indicators
- Facilitate signal and messaging workshops and present strategic findings to clients
- Translate signal strategy into buildable infrastructure with GTM Engineer partners
- Develop sequence strategy and cadence architecture for each segment
- Set strategic direction for email, LinkedIn, and phone copy
- Develop account dossiers for top-priority targets
- Write strategy and launch plans synthesizing ICP, signals, copy, and sequencing
- Partner with copy teams on signal-to-message translation
- Train and maintain client-specific AI agents
- Review and validate AI-generated outputs for accuracy, relevance, and quality
- Conduct ongoing signal quality reviews and adjust targeting, messaging, and sequence strategy
- Document effective prompts, frameworks, and signal patterns
- Work as the strategic backbone of Signal Intelligence programs, setting direction and maintaining quality standards
Requirements:
- 5+ years in B2B GTM strategy, demand generation, or revenue marketing
- Real exposure to outbound program design and account-based approaches
- Experience leading ICP and persona development through research, interviews, and customer and sales data analysis
- Strong understanding of effective outbound messaging
- Hands-on familiarity with Clay, Apollo, LinkedIn Sales Navigator, and at least one major sales engagement platform such as Outreach or HubSpot
- Comfort working with AI tools in a real workflow
- Experience presenting strategy to clients and handling stakeholder objections
- Agency or multi-client experience preferred
- Ability to synthesize interview notes, platform data, and closed-won patterns into actionable strategy
- Ability to distinguish genuine buying signals from noise and build signal libraries
- Ability to lead client meetings and facilitate collaboration
- Ability to partner effectively with GTM Engineers and developers
Benefits:
- Hybrid work arrangement
- Full-time employment
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