Product Marketing Manager
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Job Description
Product Marketing Manager driving AI-powered lifecycle, competitive, and customer content. Helping Thanx’s restaurant loyalty platform increase adoption and earn visibility in search and AI engines.
Responsibilities:
- Plan the marketing work and provide AI agents with customer interviews, source data, messaging, and goals
- Review and approve case studies, one-pagers, competitive comparisons, release notes, and enablement assets
- Verify claims against sources and ensure alignment with company messaging
- Tune AI agents by improving instructions, examples, source data, and quality checks
- Own customer lifecycle communications, including emails, feature announcements, newsletters, release notes, webinars, and promotions
- Measure communications by feature activation and deliver release notes within 48 hours
- Gather and share voice-of-customer and market insights with product, sales, customer success, and executives
- Run case study production from customer interviews through publication across web, PDF, sales, and social formats
- Provide sales, customer success, and partners with timely competitive and product information
- Produce customer-win and launch content for internal, partner, and social channels
- Write and publish SEO and AEO comparison and alternative content
- Maintain an AEO-ready public help center with current, direct answers and relevant video
- Collaborate with sales, customer success, product, design, and partnerships while reporting to the VP of Marketing and Partnerships
- Deliver high-quality content at volume and improve feature adoption, audience engagement, and AI-search visibility
Requirements:
- 5+ years in B2B SaaS
- 2–3 years in product marketing, content marketing, customer marketing, or a closely adjacent role
- Sharp editor’s eye for factual accuracy, tone, and defensible claims
- Hands-on, daily use of Claude Code, with something built or improved that other people use
- SEO or AEO content experience
- Experience conducting customer interviews and finding the story within them
- Track record of working productively with sales and customer success
- Experience running a customer lifecycle email program or recurring customer communications
- Experience influencing cross-functional teams and presenting to executives
- Structured approach to quality using rubrics, checklists, and spot-checks
- Comfort with video and multimedia formats
- LaunchNotes, Ortto, or similar tools experience is a plus
- Restaurant, retail, or hospitality technology experience is a plus, not a requirement
Benefits:
- Equity for all employees
- Opportunity to work AI-native and build AI agents, monitors, lookups, and triage tools
- Internal promotion opportunities
- Flexible remote work in the United States
- Equal Employment Opportunity protections
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