Retention Designer
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Job Description
Retention Designer creating conversion-focused email campaigns and lifecycle flows for Simplistic, a Shopify eCommerce design and optimization agency. Partnering with copywriters and Klaviyo implementers to improve client retention performance.
Responsibilities:
- Ideate and design high-performing email campaigns and automated flows, including welcome series and abandoned cart flows, aligned with client brand identity
- Apply email best practices, including mobile-first design, clear visual hierarchy, and CTA optimization
- Optimize designs for dark mode, accessibility, and deliverability-safe coding
- Work within and contribute to design systems and component libraries in Figma across multiple brands
- Partner with copywriters and Klaviyo implementers to move projects from concept to deployment
- Present design solutions to clients using data-driven insights to support creative choices
Requirements:
- 3+ years in graphic design with at least 2+ years specifically focused on designing marketing emails for e-commerce/DTC brands
- Strong portfolio showcasing conversion-focused email and lifecycle work
- Experience with Klaviyo or similar ESP (Email Service Provider) platforms
- Proficiency with cloud-based design tools like Figma
- Advanced understanding of email design best practices
- Experience with Shopify/Shopify Plus
- Ability to manage multiple brands and projects simultaneously while meeting deadlines
- Strong communication skills and ability to collaborate cross-functionally
- Preferred: Experience working in an agency or multi-client environment
- Preferred: Basic understanding of HTML/CSS for email design constraints
- Preferred: Exposure to A/B testing and performance-driven iteration
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