Sales Manager – AdBlue
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Job Description
Regional sales manager growing Yara’s AdBlue business across Belgium, the Netherlands, and Luxembourg. Leading customer strategy, P&L, pricing, negotiations, and a regional sales team.
Responsibilities:
- Develop and execute the regional commercial strategy to grow market share and profitability
- Manage and grow strategic customer relationships across the transport, fuel retail, and industrial sectors
- Lead contract negotiations and manage commercial risks
- Drive pricing excellence and margin optimization while maintaining customer focus
- Identify and develop new business opportunities and partnerships
- Take full P&L responsibility for the Benelux region
- Monitor and optimize logistics and terminal-related costs with internal stakeholders
- Lead and develop a regional sales team consisting of a local Sales Manager and Sales Support function
- Track market developments, customer needs, and competitive activities and adapt strategies accordingly
- Collaborate with Customer Service, Logistics, Procurement, HESQ, Legal, HR, and other internal stakeholders
- Ensure compliance with Yara's HESQ standards, Code of Conduct, and competition law requirements
- Report to the Commercial Director South Europe
- Manage a regional sales organization with two direct reports
- Drive the sizeable multi-million-euro AdBlue® business across Belgium, the Netherlands, and Luxembourg
Requirements:
- Bachelor's degree in Business, Commerce, or another relevant field
- Master's degree preferred
- Minimum 5-10 years of successful B2B commercial experience
- Experience in the AdBlue®, urea, industrial chemicals, fuel retail, transport, or related commodity markets
- Strong track record in key account management, business development, and strategic negotiations
- Experience managing customer portfolios across multiple countries or regions
- Proven success in developing and executing commercial growth strategies
- Experience with P&L responsibility and margin management
- Previous people leadership experience is highly desirable
- Experience working within a matrix organization and collaborating across functions
- Strong commercial acumen with expertise in pricing and margin management
- Excellent negotiation and contract management skills
- Strong leadership capabilities with the ability to develop and motivate teams
- Analytical mindset with the ability to leverage market intelligence and sales data for decision-making
- Excellent communication, stakeholder management, and influencing skills
- Ability to work independently while maintaining strong cross-functional collaboration
- Strong organizational and prioritization skills
- Customer-focused, proactive, and results-driven
- High ethical standards and commitment to safety and compliance
- Fluent in Dutch and English
- French is considered a strong advantage
- Extensive travel within Belgium, the Netherlands, and Luxembourg is required
Benefits:
- Equal opportunity employer committed to diversity, equity, and inclusion
- Reference and background checks conducted where permitted by local law and when necessary for the role
- Remote work arrangement
- Permanent employment
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