Senior Designer, Packaging Branding
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Job Description
Senior Level- Designer and Packaging Branding for GoFasti working remotely with Latin American talent. Focus on fragrance collections and brand systems with design expertise.
Responsibilities:
- Lead concepting and design for fragrance collections and brand systems across SKUs, sizes, and substrates.
- Build distinct visual territories: color palette, typography, finishes, pattern/illustration, iconography, and layout rules.
- Show stylistic range - luxury, masstige, mass, clean/clinical, vintage apothecary, Y2K/Gen Z, gender-neutral, holiday/gifting, collab/celebrity.
- Translate trends and cultural signals into commercially strong, retailer-ready designs with clear hierarchy and shopability.
- Create on-pack architecture (brand, line, variant, claims, regulatory) that balances beauty with clarity.
- Design comps and mockups that sell the story: on-pack, secondary, merchandising, e-comm thumbnails, PDP, and simple POS.
- Build style guides and toolkits that scale—logo usage, type systems, color logic, finishes, and layout patterns.
- Use finishes and materials as part of the design language (foil, emboss/deboss, soft-touch, textures) with an eye on cost tiers.
- Run fast exploration: mood boards, type studies, palette/finish options, A/B shelf and thumbnail tests.
- Present crisp rationale tied to consumer, retailer, and price tier; iterate quickly based on feedback without losing craft.
- Conduct competitive teardowns and trend maps to position collections distinctly.
- Design in-store merchandising displays per retailer and brand requirements.
- Mentor mid/junior designers - critique, craft coaching, and raising typographic and systems rigor.
Requirements:
- Bachelor’s in Graphic Design, Packaging Design, or related; or equivalent experience.
- 5–10+ years in packaging and brand design (CPG/beauty/fragrance or adjacent) with mass/private label experience.
- Elite visual craft: typography, composition, hierarchy, and color systems; portfolio shows breadth across aesthetics and depth of refinement.
- Proven ability to originate brand worlds and translate them into scalable on-pack systems.
- Strong presentation and storytelling; can defend choices with consumer and commercial logic.
- Comfortable collaborating across Creative, Product, Packaging Engineering, and vendors; clear, concise communicator.
- Working knowledge of print/production to design responsibly.
- Experience with Adobe Illustrator, Photoshop, InDesign (expert).
- Strong knowledge of Figma or Keynote/PowerPoint for guidelines and sell-in.
- 3D familiarity (KeyShot, Blender, Cinema 4D, or Adobe Substance/Dimension) for believable. mockups a plus.
Benefits:
- The talent will work REMOTELY allocated at our client.
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