Senior Digital Marketing Consultant
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Job Description
Senior Digital Marketing Consultant managing and optimizing integrated digital marketing strategies for client accounts. Collaborating with teams to drive performance across paid media and analytics.
Responsibilities:
- Support development of integrated digital marketing strategies aligned to client business objectives and KPIs
- Execute, manage, and optimize campaigns across platforms including Google Ads, LinkedIn, META, Bing, YouTube, and other paid media channels
- Analyze campaign, website, and conversion data to identify insights, trends, and optimization opportunities
- Develop recommendations to improve acquisition, engagement, conversion, and retention performance
- Build and maintain campaign reporting dashboards, visualizations, and executive-ready performance summaries
- Collaborate with Digital Marketing Leads, analysts, creative teams, and analytics teams to execute integrated marketing programs
- Utilize AI tools and frameworks to develop and scale capabilities in day-to-day activities
- Participate directly in client meetings, presenting campaign updates, insights, performance trends, and optimization recommendations
- Support media planning, audience targeting, testing strategies, and budget allocation recommendations and pacing
- Execute and analyze A/B testing initiatives across campaigns, audiences, creative, and landing pages
- Help ensure accurate campaign tracking, tagging, UTM governance, and measurement frameworks
- Monitor industry trends, platform changes, and emerging digital marketing opportunities
- Support Account-Based Marketing (ABM) initiatives and campaign execution when applicable
- Manage multiple campaigns and client priorities simultaneously in a fast-paced agency environment
Requirements:
- 4–6+ years of experience in digital marketing, paid media, or media planning
- Growth Mindset: looking for a culture of experimentation by testing untested digital strategies and scaling success
- Agency or consulting experience strongly preferred
- Hands-on experience managing campaigns across: Google Ads, LinkedIn Ads, META Ads Manager, Bing Ads, YouTube
- Experience with analytics and reporting platforms including: Google Analytics / GA4, Adobe Analytics, Looker Studio / Data Studio, Tableau or similar BI tools
- Strong analytical mindset with ability to translate data into actionable business recommendations
- Experience presenting findings and recommendations to clients and internal stakeholders
- Strong Excel/data analysis skills including pivots, formulas, and data manipulation
- Excellent communication, organizational, and collaboration skills
- Ability to manage multiple priorities and client engagements simultaneously while taking ownership of work
- Bachelor’s degree preferred
Benefits:
- We offer competitive benefits plans
- Retirement savings plans (401K) and vacation programs
- An environment that encourages networking and collaboration across clients and other functions of the businesses
- Active engagement with expert internal team members to improve skill sets and career development
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