Senior Digital Marketing Specialist
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Digital Marketing Specialist driving B2B demand generation for a technology consulting company. Managing SEO, paid advertising, content, automation, analytics, and lead growth.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business goals
- Create annual and quarterly marketing plans
- Manage end-to-end digital campaigns targeting enterprise clients
- Drive demand generation, lead acquisition, qualified lead generation, pipeline growth, and revenue generation
- Conduct keyword research, technical SEO audits, website optimization, backlink building, and content optimization
- Plan, execute, and optimize Google Ads, LinkedIn Ads, and applicable Meta advertising campaigns
- Develop content strategies for blogs, case studies, whitepapers, eBooks, webinars, and customer success stories
- Design automated email nurturing campaigns, drip campaigns, customer journeys, lead scoring models, and nurture workflows
- Manage LinkedIn Company Page and executive branding; publish content across LinkedIn, Facebook, YouTube, and X
- Manage WordPress website updates and optimize landing pages, Core Web Vitals, conversions, and user experience
- Generate Marketing Qualified Leads and collaborate with Sales and Business Development teams on lead conversion and ABM initiatives
- Monitor campaign performance using GA4, Google Search Console, Google Tag Manager, and Looker Studio
- Prepare weekly, monthly, and quarterly performance reports and recommend data-driven improvements
- Maintain brand consistency and support product launches, webinars, events, campaigns, and employer branding
- Coordinate with internal stakeholders, technical teams, UI/UX and development teams, and external agencies
- Track industry trends, analyze competitors’ digital strategies, and identify new marketing opportunities
Requirements:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 4 to 8 years of experience in Digital Marketing
- Minimum 2 years of experience in B2B IT Services, SaaS, or Technology Consulting
- Strong understanding of inbound marketing and demand generation
- Excellent written and verbal English communication skills
- Experience with SEO and technical SEO
- Experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
- Proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio
- Experience with WordPress CMS, HubSpot CRM, and HubSpot Marketing Hub
- Knowledge of marketing automation, email marketing, conversion rate optimization, A/B testing, landing page optimization, and content management systems
- Proficiency in Microsoft Excel and AI-powered marketing tools such as ChatGPT, Gemini, or Claude
- Preferred: experience marketing Salesforce consulting services and understanding Salesforce and HubSpot CRM platforms
- Preferred: knowledge of Account-Based Marketing, webinars, virtual events, U.S. B2B buying cycles, and enterprise sales
- Preferred certifications: Google Ads, Google Analytics, HubSpot Inbound Marketing, HubSpot Email Marketing, Meta Blueprint, SEMrush SEO, and Salesforce certifications
Benefits:
- Remote work
- Full-time employment or B2B contract option
- Opportunity to work on global marketing initiatives
- Exposure to Salesforce, CRM, AI-powered business solutions, and cloud technologies
Similar Jobs
Digital Marketing Specialist
Digital Marketing Specialist delivering email campaigns, managing websites and SEO for PIB Group's brands. Hands-on delivery role with clear impacts on lead generation and brand visibility.
Freelance Project Manager – Digital Marketing, Part-Time
Freelance Digital Marketing Project Manager leading digital marketing projects. Managing initiatives, timelines, and client relationships for successful execution and delivery.
Graphic & Motion Designer
Graphic & Motion Designer creating compelling designs for digital marketing agency MVR Digital. Engaging in animation, social media assets, and maintaining brand consistency remotely from Ontario.
Digital Marketing Specialist
Digital Marketing Specialist executing and optimizing paid digital advertising campaigns for nonprofits at SofterWare. Collaborating with marketing teams to improve campaign performance using data-driven insights.
Senior Manager, Digital Marketing Platform
Sr. Manager, Digital Marketing Platform responsible for Salesforce Marketing Cloud platform and driving customer engagement. Leading MarTech programs and collaborating with diverse stakeholders to improve DTC revenue.
Senior Marketing Manager, Brand and Digital
Senior Marketing Manager at Technosylva developing brand and digital marketing strategy. Leading brand identity evolution and managing digital engagement for wildfire risk mitigation solutions.
Especialista en Marketing Digital
Digital Marketing Specialist optimizing marketing strategies across various platforms for an international energy solutions company. Focused on driving commercial growth with digital tools and analytics.
Senior Director – Digital Marketing Technology and Data
Sr. Director of Digital, Marketing Technology, and Data overseeing CompanyCam's MarTech stack and leading operations team. Involves strategic development of digital marketing and data integration processes.
Social Media, Digital Marketing Specialist
Social Media & Digital Marketing Specialist enhancing businesses' online presence through strategic digital marketing initiatives. Facilitating community engagement and analyzing campaign performance across multiple platforms.
Digital Marketing Specialist
Digital Marketing Specialist at Momentive Software improving brand awareness and developing sales presentations. Focused on brand messages, market analysis, and collaborative marketing efforts.
Marketing Coach, Community Specialist – Freelance
Marketing & Community Coach for an online language learning community, developing social media strategies and engaging a global audience. Create content, manage events, and support learners and teachers.
Digital Marketing – Website Coordinator, WordPress
Digital Marketing Coordinator managing multiple WordPress websites for New Zealand supplier in traffic management. Focused on SEO, CRM, and social media management, all remotely.
Digital Marketing Virtual Assistant
Digital Marketing Expert managing international digital marketing projects and leading a team of virtual assistants. Seeking results-driven strategic thinker for a fast-growing startup.
Digital Marketing Performance Principal
Digital Marketing Performance Principal overseeing optimization of a multimillion dollar digital media budget. Focus on customer acquisition through paid search, social, and display channels to maximize ROI.
Growth Hacker, Marketing Digital
Growth Hacker at Agemia focusing on innovative digital strategies and SEO. Collaborating with freelancers to enhance visibility and support project success.
Online Marketing Manager
Online Marketing Manager at NAIRON, specializing in AI voice solutions. Developing digital marketing strategies and managing online campaigns with a collaborative team.
Digital Marketing Specialist
Digital Marketing Specialist managing marketing activities for foreUP customers. Developing and optimizing campaigns to drive engagement and revenue for clients.
Digital & Marketing Operations Manager – Contraception, Asia Pacific Cluster
Digital & Marketing Operations Manager in the healthcare sector managing digital marketing campaigns for Asia Pacific. Collaborating across markets to enhance customer experiences and drive business results.
Lernbegleiter:in – KI-gestützte Content Creation, Digital Marketing
Lernbegleiter:in supporting competence development in AI-driven content creation and digital marketing at WBS TRAINING. Engaging with students in diverse digital learning environments and methodologies.
Learning Facilitator – AI-Powered Content Creation & Digital Marketing
Lernbegleiter:in supporting content creation and digital marketing learners in a remote setting. Focus on competency development and online teaching using diverse methods in WBS LearnSpace 3D.