Senior Director of Marketing
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Job Description
Senior Director of Marketing growing Pre-Born!’s pro-life nonprofit donor and brand presence. Leading data-driven campaigns, social media, SEO, partnerships, and videography projects.
Responsibilities:
- Analyze data from all marketing, donation, and customer relationship management platforms and adjust established marketing plans based on outcomes
- Manage the entire lifecycle of videography projects
- Conduct donor health analysis to properly segment marketing and communication pieces
- Collect and create digital, postal, and radio collaterals for campaigns and events
- Conduct regular and comprehensive market research on all stakeholders
- Conduct regular and comprehensive return-on-investment analyses on all marketing campaigns
- Grow “market share” of Pre-Born! brand in the cause space
- Develop and maintain a profitable, robust, and integrated social media marketing plan
- Manage main website (preborn.com) retargeting and SEO endeavors
- Lead efforts to diversify the donor base demographics, paying special attention to millennial generations and younger
- Manage external marketing, communications, radio, and public relations partnerships
- Furnish routine reporting to senior leadership
- Work with the Director of Creative Strategy and Communications
- Report to the VP of Growth / Chief Marketing Officer
Requirements:
- Personal, growing relationship with Jesus Christ
- Agreement with and adherence to Pre-Born!’s Statement of Faith and Code of Christian Conduct
- 100% pro-life
- Willingness to intercede before God for the ministry of Pre-Born!
- Expertise in non-profit marketing, communications, and public relations, preferably in the pregnancy center / pro-life space
- Significant experience in Microsoft Office suite, webpage design, graphic proofreading, and print, digital and/oratory marketing content development
- Ability and desire to manage details in simultaneous projects on an ongoing basis
- Ability and desire to accommodate high priority and/or urgent campaigns
- Ability to effectively work with different team members with varying degrees of expertise and experiences
- Ability to anticipate organizational creative needs
- Proven analytical and organizational skills to ensure data and programmatic integrity
- Experience establishing and conservatively managing budgets
- Ability to thrive under pressure, meet deadlines, and work efficiently on a team while having strong self-management skills
- Adaptability and flexibility to different organizational and management requirements
Benefits:
- Health Insurance
- 401K matching
- Paid vacation
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