Senior Marketer, Paid Ads
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Job Description
Senior Paid Ads Marketer driving subscriber, pipeline, and revenue growth for HubSpot Media. Planning, optimizing, and measuring full-funnel campaigns across paid social, search, and emerging channels.
Responsibilities:
- Own paid media strategy, planning, budget allocation, optimization, and performance across HubSpot Media properties and full-funnel campaigns
- Drive subscriber, lead, pipeline, and revenue growth by connecting paid media investments to downstream outcomes
- Plan, execute, and optimize self-serve campaigns across paid social, paid search, influencer, newsletter, podcast, review site, and emerging paid channels
- Lead paid media strategy for product launches and demand generation campaigns
- Develop audience strategy, channel orchestration, and budget allocation
- Make real-time pacing, optimization, and budget reallocation decisions
- Design and run experiments across creative, audiences, landing pages, offers, devices, and channel mix
- Document hypotheses, success metrics, and learnings
- Build performance reporting covering investment efficiency, subscriber quality, pipeline, revenue, and business outcomes
- Partner with brand, direct response, creative, copy, video, analytics, lifecycle, GTM, and MarTech teams
- Apply AI and automation to accelerate analysis and optimization
Requirements:
- 5+ years of hands-on paid media experience personally planning, launching, optimizing, and measuring campaigns
- Direct experience buying and optimizing campaigns across Facebook, Google, and LinkedIn
- Experience supporting an owned media property, publisher, subscription product, or content brand
- Understanding of both audience development and demand generation
- Experience owning meaningful paid media budgets, including pacing, optimization, and reallocation decisions
- Ability to connect paid media performance to subscriber quality, qualified pipeline, revenue, and ARR
- Experience analyzing attribution and performance with incomplete data
- Experience diagnosing tracking issues and improving measurement processes
- Advanced proficiency in Excel or Google Sheets
- Clear communication skills
- Demonstrated experience using AI tools for reporting, analysis, creative research, or campaign optimization
- Applications must be submitted in English
- Resume/CV required
- Cover letter optional
Benefits:
- Equity plan participation with restricted stock units (RSUs) for eligible roles
- Annual bonus targets under HubSpot’s bonus plan for eligible roles
- On-target commission for employees in eligible roles
- Overtime pay for roles that may be eligible
- Benefits and perks supporting employee growth
- Flexible work arrangements
- Disability accommodations and alternative travel arrangements
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