Senior Motion Designer – Paid Advertisement
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Job Description
Senior Motion Designer responsible for animating and editing videos for Binance's marketing campaigns. Collaborating with creative teams and upskilling junior designers while leveraging data for optimization.
Responsibilities:
- Animating short-form videos with strong performance focus across various social channels (Meta, YouTube Shorts, TikTok)
- Editing UGC and motion graphics in trend-driven formats tailored to short-form platforms
- Collaborating with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects
- Analysing competitors’ ads and social trends to stay ahead of worldwide creative patternsSenior
- Understanding of creative performance metrics and a data-informed approach to iteration.
- Applying a modular approach to editing: treating creative iteration like building blocks — analysing, merging, and remixing successful elements to drive result
- Leveraging AI tools to accelerate and enhance production (image, video, SFX)
- Proposing, testing, and iterating on new content formats based on performance insights
- Leading and upskilling junior motion designers
Requirements:
- 5+ years of experience as a motion designer (agency, in-house, or startup), with a strong emphasis on marketing design.
- A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking across a variety of channels and mediums.
- Ability to take scripts, footage or design boards and turn them into clear engaging videos
- Strong organisational skills and comfort juggling multiple projects with tight timelines.
- A strong point of view on brand and visual storytelling
- Exceptional proficiency in Adobe AE including plugins (animation, editing, kinetic typography, infographics)
- Working knowledge of Premiere and CapCut
- Basic skills in Figma.
- Strong foundation in composition, typography, and visual aesthetics
- Strong understanding of paid media algorithms and platform-specific formats
- Experience working with hook-driven storytelling frameworks
- Strong visual awareness and up-to-date trend sensitivity
- Hands-on experience with tools such as Higgsfield, LTX, Midjourney, Runway, ElevenLabs, Kling, and similar AI platforms
- Strong storyboarding / storytelling skills (preparing boards for animation)
- Basic sound design skills
- Ability to use sound effects strategically to enhance engagement and retention
- UX/UI design
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