Senior Native Advertising Manager
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Job Description
Native Advertising Manager scaling Outbrain, Taboola, and Mediago campaigns for bedropâs health and food scale-up. Owning bidding, testing, attribution, and profitable channel growth.
Responsibilities:
- You plan, build and manage native advertising campaigns on Outbrain, Taboola and Mediago end-to-end.
- You are responsible for bidding, budget allocation, publisher management and blacklisting.
- You develop direct-response advertorials, landing pages and offer logic as well as systematic tests.
- You run A/B tests at the creative, headline and landing page levels and develop scaling strategies.
- You use the cross-channel attribution layer and make budget decisions based on ROAS and POAS.
- You analyze performance data using CTR, CPC, CPA, ROAS/POAS and conversion rates and derive actionable recommendations.
- You provide data-driven feedback and brief Creative Strategy, Copywriting and Design.
- You develop new angles and formats.
- You test additional native platforms and support adjacent channels such as Aftersell, Criteo, third-party newsletters and Connexity.
- You work closely with Creative Strategy, Copywriting and Design and, depending on your experience level, own channels or funnels.
Requirements:
- At least 3 years of experience in performance marketing, including solid experience in native advertising (e.g., Outbrain and Taboola)
- Built and managed campaigns directly in the platforms (not only via an agency)
- Strong direct-response understanding for advertorials, landing pages, offer logic and funnel thinking
- Analytical and structured mindset
- Experience with bid strategies and efficient budget management
- Creativity, resourcefulness and a strong interest in storytelling and copywriting
- Strong communication skills, independent working style and team player
- German at native level or near-native
- Good English
- Nice to have: Experience with tracking and attribution tools such as RedTrack, Voluum, GA4 or Admetrics
- Nice to have: Experience with Criteo or upsell tools like Aftersell
- Nice to have: Experience producing and optimizing advertorials
- Nice to have: Background in e-commerce or D2C, ideally in beauty or health
Benefits:
- Long-term perspective at a fast-growing health/food scale-up
- Collegial collaboration in a positive working atmosphere
- Flat hierarchies
- Fair compensation
- Varied and interesting work
- Scale-up vibe: Work closely with a dynamic and highly motivated team
- Opportunities to participate in cross-functional company development
- Employee events (where possible)
- Networking at various events and appointments, including appearances with Judith Williams
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