Senior Paid Media Manager
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Job Description
Senior Paid Media Manager owning paid search and social campaigns for Silverback Strategies, a performance marketing agency. Managing client portfolios, reporting, testing, and cross-functional media strategy.
Responsibilities:
- Drive the strategy, innovation, and performance of multiple client Paid Media strategies
- Own the success of a portfolio of 3–5 client accounts
- Plan, implement, and audit paid media campaigns and strategies aligned with client KPIs and marketing goals
- Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok
- Pioneer testing and deployment of outside-the-box media channels and tools
- Collaborate with Creative and Analytics teams on creative strategy, performance, analytics measurement, and tag management
- Collaborate cross-functionally with SEO counterparts on multiservice client strategies
- Create, analyze, and present actionable Paid Media performance reports directly to clients
- Leverage tools to analyze and maximize Paid Media account efficiency and effectiveness
- Serve as lead Paid Media contact for assigned clients and lead biweekly and ad hoc client calls
- Retain and grow the assigned client portfolio through communication, storytelling, presentation, and relationship building
- Communicate project timelines, manage client expectations, and provide proactive updates
- Understand clients’ industries, audiences, and goals; monitor industry changes, trends, and best practices
- Support sales enablement by identifying upsell/cross-sell opportunities and contributing to sales pitches and client onboardings
- Delegate support tasks to junior teammates and manage quality assurance
- Directly manage 1–2 Paid Media teammates in some cases
- Contribute to Media department product development, process improvement, and collaboration with department leadership
- Develop and manage Paid Media accounts and campaigns, build client relationships, manage projects and deliverables, and grow accounts
- Mentor peers and contribute to media best practices, industry updates, and enhancements to Silverback’s media product
Requirements:
- 5+ years of experience (minimum) managing Paid Search AND Social campaigns on Google, Meta, LinkedIn, and TikTok
- Previous agency experience is a must-have
- At least 3+ years of client-facing experience and comfort being client-facing
- Strong experience driving/leading paid media account strategy
- Strong testing and innovation mentality
- Experience collaborating with Creative resources and contributing to creative briefs and paid social performance creative
- Advanced proficiency with Google Analytics 4 and Google Sheets/Excel
- Experience with Google Tag Manager and Supermetrics is a plus
- Strong analytical skills, technical knowledge, and attention to detail
- Excellent written and verbal communication skills
- Eagerness to deliver under tight deadlines
- Genuine curiosity to guide research informing technical work
- Outstanding time management and organization skills
- Ability to accept constructive criticism professionally and learn from edits
- Comfort with constant personal and professional growth
Benefits:
- Unlimited PTO
- Comprehensive health, dental, and vision plans
- Virtual Team Events and a fun, casual, inclusive company culture
- Company-paid ClassPass membership
- 12 weeks of Paid Parental Leave
- Summer Fridays
- 401(k) with Employer Match
- Generous pay
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