Senior Performance Marketing Specialist
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Job Description
Senior Performance Marketing Specialist at Cambly optimizing paid acquisition campaigns across global markets. Involves collaboration with creative and marketing teams for effective campaign management.
Responsibilities:
- Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets
- Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency
- Test creatives, audiences, and placements in collaboration with the creative team
- Build and maintain campaign reports and creative performance analysis
- Contribute to budget planning and growth forecasting across markets
- Ensure campaigns are culturally relevant and properly localized for each market
- Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps
- Partner with local market experts where needed to ensure relevance and accuracy
Requirements:
- 5+ years of hands-on experience in performance marketing / paid media
- Proven track record managing Google Ads and Meta campaigns at scale with measurable results
- Experience running campaigns across multiple markets or regions
- Strong analytical skills and comfort with data-driven decision making
- Ability to work independently and manage priorities in a remote, async environment
- Professional English proficiency
Benefits:
- Flexible work arrangements
- Professional development opportunities
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