Senior Projektmanager, CRM
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Job Description
Project Manager managing CRM projects and digital transformation initiatives in a remote setting. Join a passionate team dedicated to enhancing customer experience and marketing strategies.
Responsibilities:
- Eigenverantwortliche Beratung und strategische Weiterentwicklung unserer Kund:innen rund um CRM-Strategien, E-Mail-Marketing, Marketing Automation und datengetriebene Kampagnen.
- Ganzheitliche Steuerung von CRM-Projekten – von Kick-off über Konzeption und Umsetzung bis zur kontinuierlichen Optimierung bestehender Maßnahmen.
- Kund:innenverantwortung für ein definiertes Kundenportfolio, inkl. regelmäßiger Status- und Optimierungstermine sowie Ableitung konkreter Handlungsempfehlungen.
- Konzeption, Planung und Umsetzung von E-Mail-Kommunikation, Automationen und segmentbasierten Customer Journeys.
- Analyse von Kundenbedürfnissen und Ableitung passender CRM-Maßnahmen entlang der gesamten Customer Journey.
- Performance-Analyse und Reporting von CRM-Kampagnen (z. B. Öffnungsraten, Klicks, Conversions) inkl. Ableitung von Optimierungsmaßnahmen.
- Vorbereitung, Durchführung und Nachbereitung von Workshops und Beratungsterminen.
- Aktive Weiterentwicklung der CRM-Setups unserer Kund:innen durch Identifikation von Optimierungspotenzialen, Testing neuer Ansätze und kontinuierliche Verbesserung von Prozessen, Effizienz und Customer Experience.
- Sicherstellung von Dokumentation, Testing und Qualitätssicherung neuer Prozesse, Workflows und Systeme.
- Budget- und Zeitverantwortung für die betreuten Projekte.
- Unterstützung beim Onboarding neuer Kund:innen inkl. Abstimmung mit internen Teams.
Requirements:
- Mehrjährige Erfahrung im CRM-, E-Mail- oder Marketing-Automation-Umfeld sowie im Projektmanagement und in der Projektsteuerung.
- Ausgeprägte Beratungs- und Kommunikationsstärke sowie Freude an der Entwicklung wirkungsvoller, datengetriebener Kampagnen.
- Sehr gutes Verständnis von Online- und E-Mail-Marketing, Customer Journeys und Performance-Kennzahlen.
- Strukturierte, eigenverantwortliche und dienstleistungsorientierte Arbeitsweise.
- Sicheres Auftreten in Kundenterminen, Workshops und Präsentationen.
- Hohe Teamorientierung, Zuverlässigkeit und Offenheit für neue Tools, Technologien und Arbeitsweisen.
- Du bist ein Kommunikationstalent und hast sehr gute Deutsch und Englischkenntnisse.
Benefits:
- Auf Dich abgestimmte Weiterbildungsmöglichkeiten sowohl durch internen Wissenstransfer als auch ein Weiterbildungsbudget je Leistungsbereich.
- Eine faire Home-Office Regelung sowie flexible Arbeitszeiten.
- Ein wertschätzendes Arbeitsumfeld mit wöchentlichem persönlichem Austausch mit deiner Führungskraft.
- JobRad, ÖPNV-Ticket, Sachbezug oder Urban Sports Club können Teil deines individuellen Benefits-Pakets sein.
- Freu dich auf Teamevents, Weihnachtsfeiern und port-neo-Merch 🎉
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