Junior CRM Manager
Posted 1hrs ago
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Job Description
CRM Manager driving email campaigns, segmentation, automation, and loyalty programs. Supporting Horze’s international e-commerce business for equestrian products.
Responsibilities:
- Independently plan, create, and send email campaigns and newsletters
- Build, maintain, and further develop customer segments and target audiences in the CRM system
- Design and implement marketing automations and trigger campaigns
- Further develop and optimize existing loyalty programs with a focus on the needs of the equestrian community
- Regularly report on, analyze, and interpret CRM metrics, and derive specific recommendations for action
- Support loyalty programs
Requirements:
- Initial practical experience in newsletter marketing, such as sending campaigns, copywriting, or segmentation
- Basic experience with CRM software, such as Klaviyo, Loyalty Lion, or Shopify, is an advantage
- Knowledge of or interest in equestrian sports is an advantage
- Interest in data-driven marketing and an understanding of KPIs such as open rate, click-through rate, and conversion rate
- Good knowledge of Excel or Google Sheets, including pivot tables and VLOOKUP
- Analytical thinking and a structured, self-directed approach to work
- Team player with strong communication skills when working with internal stakeholders
- Very good German and good English skills, both written and spoken
Benefits:
- Performance-based compensation
- Numerous opportunities for professional and personal development
- Attractive employee discounts
- Corporate Benefits
- Company-supported bicycle leasing program
- Occupational pension scheme
- Professional training opportunities
- Flexible working hours
- Free parking
- Weekly deliveries of fresh fruit and sweets
- Free hot and cold beverages at the Fulda location




















